Apply on Employer Site

MCM WORLDWIDE · 3 days ago

PR, Influencer/Community Marketing Manager

New York,NY,US

Full-time

Onsite

Senior Level

6+ years exp

MCM Worldwide is a luxury lifestyle goods and fashion house that is seeking a PR, Influencer & Community Marketing Manager to lead North America’s integrated strategy across earned media, influencer marketing, VIP engagement, and community building. This role involves managing PR and influencer agencies, developing cohesive storytelling, and driving cultural relevance through various marketing strategies.

Consumer GoodsJewelry

Responsibilities

Develop and lead North America’s PR, influencer, and community marketing strategy, aligned with global brand narrative and North America priorities

Identify and define storytelling pillars that ladder up to global messaging, while reflecting local culture and relevance

Work cross-functionally with Brand Marketing, Retail, Client Development, E-comm, and Creative to build integrated, high-impact programs

Oversee all influencer, creator, and VIP partnerships (paid and organic), including briefing, seeding, campaign management, and content usage

Identify and nurture long-term talent relationships across fashion, music, sport, and youth culture that reflects brand values

Build and activate the brand’s creator and community ecosystem, driving organic storytelling around seasonal launches, collabs, and cultural tentpoles

Lead pre-, during-, and post-event amplification strategies for retail openings, brand activations, and cultural partnerships

Oversee guest list curation, RSVPs, influencer/VIP dressing, and on-site talent deliverables, ensuring content is created and posted as agreed

Collaborate with Brand Marketing, Retail/Wholesale Marketing, and Events teams to deliver cohesive brand experiences that scale across media and creator channels

Secure strategic media coverage in top-tier fashion, lifestyle, business, and cultural publications

Manage development and approvals of press releases, story angles, talking points, and post-coverage recaps

Work with stylists, editors, and media to ensure VIP placements and editorial presence in relevant outlets

Act as day-to-day lead for our integrated PR + Influencer agency, ensuring quality of strategy, execution, and reporting

Lead performance tracking (EMV, ROI, reach, sentiment) and quarterly business reviews

Own annual and seasonal budget planning and management, ensuring alignment with marketing goals and KPIs

Qualification

Luxury PR experienceInfluencer marketingIntegrated communicationsAgency managementCreative thinkingStrategic thinkingOrganizedConnector mindsetFluent in cultureCollaborativeResults-oriented

Required

6–8+ years in luxury, fashion, lifestyle, or beauty PR and influencer marketing roles

Demonstrated experience managing integrated communications and influencer programs across press, creators, and events

Strong editorial and talent relationships across North America

Experience overseeing agency relationships, cross-functional initiatives, and large-scale activations

Creative & Strategic Thinking: Generates bold, culturally relevant ideas that reflect brand purpose and storytelling goals

Connector Mindset: Passionate about building community and creating moments that drive earned buzz and lasting impact

Fluent in Culture: Understands media and creator landscapes across fashion, music, lifestyle, and digital

Organized & Results-Oriented: Skilled in managing multiple moving parts, budgets, timelines, and performance KPIs

Collaborative: Able to lead across departments (Brand, Retail, Creative, Merch, Global) and act as the center of gravity for PR and creator work

Company

MCM WORLDWIDE

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques.

Founded in 1976

Munich, Bayern, DEU

1001-5000 employees