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GameChanger · 1 day ago

Marketing Manager (Field Marketing - Central)

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $110K/yr

5+ years exp

GameChanger is a dynamic tech company based in New York City, focused on enhancing the youth sports experience. They are seeking a Marketing Manager to drive growth through community-led, field-based marketing programs, planning and executing initiatives that engage audiences and accelerate conversion.

AppsInternetiOSLocalMobileSoftwareSports

Growth Opportunities

Responsibilities

Plan regional field marketing programs, including tournaments, partner events, trade shows, summits, and roadshows, that grow awareness, engagement, and pipeline growth

Operationalize subject-matter–expert–led strategies across Baseball and Softball by partnering with internal team leads to align field initiatives with GTM priorities

Build community and partner experiences that convert prospects into long-term GameChanger users and strengthen relationships within local markets

Develop account-based marketing (ABM) initiatives, targeted campaigns, and localized content (both online and in-person) to maximize ROI and pipeline contribution

Measure and optimize field performance by tracking KPIs, analyzing results, managing budgets, and providing data-driven recommendations to team members

Qualification

Field marketingDemand generationCommunity marketingHubSpot CRMAccount-based marketingKPI trackingData analysisEvent planningTeam collaboration

Required

5+ years of experience in field marketing, demand generation, community marketing, or partner marketing roles

Experience executing regional, in-person marketing programs that support pipeline and revenue goals

Proven experience managing partner go-to-market initiatives, ideally within sports, grassroots, or community-driven ecosystems (Baseball/Softball experience strongly preferred)

Hands-on experience with HubSpot CRM and marketing automation, including workflows, reporting, and campaign measurement

Experience defining and tracking marketing KPIs, pipeline contribution, and ROI for field and experiential programs

Ability to operate remotely with a home base in the Central Region of the U.S., with willingness to travel up to 20%