The Dog Stop · 2 days ago
Graphic Design / Content Lead
Glenshaw, PA
Full-time
Onsite
Mid, Senior Level
3+ years expThe Dog Stop is a premier dog care franchise dedicated to providing comprehensive services for dogs. The Graphic Design / Content Lead will drive engaging content through graphic design, video production, and social media campaigns, while ensuring brand consistency and supporting franchisee marketing efforts.
Personal HealthPet
Responsibilities
Lead the design and production of high-quality visual assets for national and local digital marketing campaigns, including social media ads (organic and paid), website banners, email campaigns, and franchisee-facing marketing materials
Ensure all graphic design aligns with The Dog Stop's brand guidelines, maintaining a consistent and professional brand image across all touchpoints
Develop templates and design systems to empower franchisees with localized, on-brand content
Conceptualize, shoot, and edit engaging short-form video content optimized for social media platforms (e.g., Reels, TikTok, YouTube Shorts) and digital advertising
Craft compelling visual narratives that showcase the unique services (daycare, boarding, grooming, training, VIP Program) and the exceptional care that defines The Dog Stop experience
Identify and capture authentic moments that highlight our expertise, safety standards, and the emotional connection dog parents have with their pets
Generate innovative content ideas and campaigns for organic and paid social media, staying ahead of trends and platform best practices
Collaborate with the Social Media/SEO Manager to develop content calendars that align with broader marketing themes and campaign objectives
Lead brainstorming sessions to translate brand pillars (Highlight Each Service, Expertise & Education, Serious About Fun, Emotional Connection) into creative and actionable content plans
Act as a brand guardian for all visual content, ensuring accuracy, consistency, and adherence to messaging standards
Collaborate closely with the Marketing Director, CRM Manager, and Franchise Marketing Coordinator to create content that supports lead generation, customer acquisition, and franchisee success
Provide guidance and support to franchisees on best practices for utilizing provided content and enhancing their local presence
Manage and organize a robust library of visual assets (photos, videos, graphics)
Analyze content performance metrics and apply insights to continually optimize future content for maximum engagement and conversion
Qualification
Required
3-5+ years of experience in content creation, graphic design, and video production, with a strong portfolio showcasing diverse digital work
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
Demonstrated experience in creating engaging content for various social media platforms (Meta, TikTok, Instagram, YouTube)
Strong understanding of digital marketing principles, especially as they relate to social media algorithms, advertising best practices, and content optimization
Proven ability to conceptualize ideas and execute them from start to finish, with a keen eye for detail and aesthetics
Excellent storytelling abilities, capable of translating complex messages into captivating visual narratives
Strong communication, collaboration, and project management skills
A highly creative mind with a finger on the pulse of current design and video trends
An innate ability to generate fresh, innovative ideas that drive engagement and tell our brand story
Exceptional organizational skills to manage multiple projects and deadlines in a fast-paced environment
A collaborative spirit and the ability to work effectively with cross-functional teams
A proactive approach to identifying content opportunities and solving creative challenges
Preferred
Experience working within a franchise or multi-location business model is a significant plus
A passion for dogs and understanding of the pet care industry is highly desirable
Benefits
Bring Your dog to work!
Health insurance.
401(k) with match
Paid time off and holidays.
Growth opportunities within The Dog Stop® corporate team.
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
Paid time off
Vision insurance
Company
The Dog Stop
The Dog Stop is a pet care facility offering dog grooming, daycare, boarding, obedience training, and in-home services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jesse Coslov
CEO, Founder
Recent News
Company data provided by crunchbase