Calculated Hire · 1 week ago
Audience Growth Strategist
Universal City, CA
Full-time
Hybrid
Mid, Senior Level
$40/hr - $50/hr
3+ years expCalculated Hire is seeking an Audience Growth Strategist to enhance digital properties through data-based insights and analysis. The role involves collaborating with various teams to identify growth opportunities and optimize revenue efforts by leveraging data-driven strategies.
Recruiting
Responsibilities
Proactively use data to uncover and quantify opportunities to optimize content, acquire new audiences, improve loyalty, and maximize revenue potential
Translate open-ended business questions into structured analyses, insights, and actionable recommendations across content strategy, digital product development, commerce, forecasting, and audience research
Design and execute in-depth audience analyses in key areas (e.g., genre fandoms, underrepresented audiences) to identify growth opportunities, content white spaces, and unmet audience needs across formats and trends
Build pitch decks with clear narratives that resonate with a wide range of stakeholders, from creatives to executives to technical partners
Manage revenue, acquisition, and commerce analytics by monitoring benchmarks, delivering insights, and communicating KPI pacing to ensure annual goals are met
Partner with Product, Commerce, and Audience Development teams to optimize acquisition and revenue experiences, providing a data-driven perspective that aligns cross-functional teams on performance against key goals
Collaborate with research partners to maintain data accuracy, identify inefficiencies or recurring pain points, and design solutions that reduce manual work and improve data quality
Qualification
Required
BA/BS or equivalent experience in Marketing, Commerce, Journalism, Business, Economics, Statistics, or a similar quantitative field with a qualitative background
3–5+ years of experience in analytics, business strategy, consulting, ecommerce, media and entertainment, data products, or other data-driven roles
Experience in entertainment, media, retail, or affiliate commerce environments
Strong strategic and analytical skills, with the ability to break down ambiguous problems and translate data into clear recommendations
Technical proficiency with SQL (intermediate to advanced), Excel (pivot tables, modeling), and data visualization tools such as Tableau, Looker, Adobe Analytics, or similar platforms
Working knowledge of SEO and experience using tools like Google Trends, Google Search Console, SimilarWeb, or SEMRush
Ability to analyze large data sets, interpret trends, identify anomalies, and develop testing plans based on insights
Strong cross-functional collaboration skills, with the ability to partner effectively with both creative and analytical teams
Highly detail-oriented, organized, and able to prioritize across multiple workstreams
Strategic thinker with a passion for innovation and creative problem-solving
Entrepreneurial mindset with a strong desire to learn and grow
Benefits
Dental insurance
Health insurance
Vision insurance
Company
Calculated Hire
Calculated Hire is a Staff Augmentation Entry Level Hiring Solutions Managed Services, Accounting Finance, Compliance Marketing, etc.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase