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Strava · 4 hours ago

Senior Manager, Growth Marketing, Retention

San Francisco, CA

Full-time

Hybrid

Senior Level

$175K/yr - $190K/yr

7+ years exp

Strava is an app for active people with over 180 million athletes worldwide, aiming to motivate individuals to live their best active lives. The Senior Manager, Growth Marketing, Retention will lead a team to drive user activation, engagement, and retention through personalized campaigns and data-driven strategies.

AppsFitnessInternetMobileSocial NetworkSports

Comp. & Benefits

Responsibilities

Own a key business area: Oversee and be a key driver of our free product retention strategy, developing a roadmap and learning agenda toward a clearly defined goal

Lead a high performing team: Manage at least two direct reports, coaching them toward their professional development goals while optimizing their workload to prioritize for impact

Collaborate with cross-functional teams: As a data-driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in-app touch points for incremental impact and insights

Build and launch personalized campaigns: One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time

Consistently measure and report performance & takeaways: We run fast-paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel

Empower others: Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise

Qualification

Lifecycle marketingEmail marketingCRMMarketing automation toolsA/B testingExperimentation toolsTeam managementData-driven approachCommunicationCollaboration skills