The Overlake School · 1 day ago
Director of Marketing & Communications
Redmond, WA
Full-time
Onsite
Director/Executive
$125K/yr - $150K/yrThe Overlake School is a thriving, future-focused independent school nestled in a green forest in Redmond, WA. They seek a communications and marketing leader who will develop and execute the school's communication and marketing efforts to strengthen its visibility and support community connection.
Primary/Secondary Education
Responsibilities
Lead the development and implementation of a cohesive communications and marketing strategy for internal and external audiences, in alignment with school priorities
Articulate Overlake’s story in a way that honors its history and highlights its vision for the future
Maintain consistent messaging, brand voice, and visual identity across platforms and across departments
Partner with the Head of School on key communications, including school-wide messaging and timely updates to the community
Collaborate with leaders throughout the school to ensure communications and collateral are strategic, brand-aligned, and aesthetically integrated in support of institutional and programmatic goals
Serve as the steward of Overlake’s brand voice and visual identity, establishing guidelines and ensuring consistency across departments and platforms
Provide aesthetic and creative leadership across all communications as a design expert, setting and upholding high standards for graphic design, visual storytelling, and overall presentation that reflect Overlake’s values, voice, and evolving brand
Participate in community events to build relationships with students and student groups to better understand their lives and tell their stories more effectively
Oversee production of core school communications, including newsletters, website content, press releases, major announcements, and publications
Serve as editor for annual or semiannual publications and institutional materials, with support from external vendors as needed
Capture and curate print and digital stories, images, and media that reflect the richness of school life
Manage and coordinate Overlake’s website and social channels, including content strategy, governance, and ongoing optimization, with particular focus on ensuring content is fresh, relevant, accurate, and engaging
Partner with internal stakeholders and external vendors on website development, maintenance, and future enhancements
Monitor analytics to understand audience engagement and adjust content accordingly
Ensure thoughtful, positive online interaction with current and prospective families
Support admission, development, and programmatic initiatives through coordinated campaigns, messaging, and brand-aligned materials
Contribute to and help shape advertising, digital marketing, and outreach efforts that reflect Overlake’s values
Contribute to the development of collateral for events, fundraising, and enrollment
Build positive relationships with internal partners, including faculty, staff, divisions, and programs, in order to gather stories, anticipate needs, and maintain alignment
Partner with the Development and Admissions Office to support healthy communications practices and channels between school and parents, including Grade Level Reps, the Parent Guardian Association, volunteers, and more
Draft and distribute press releases; cultivate relationships with local media outlets
Serve as a secondary spokesperson when appropriate; support the Head of School in key communications moments
Coordinate with photographers, designers, and other creative partners
Manage a modest departmental budget
Maintain a detailed communications calendar that organizes major publications and campaigns throughout the year
Maintain a crisis communications plan
Support timely, clear, and level-headed messaging during unexpected events
Contribute to school-wide events and initiatives
Keep current with industry best practices, tools, and technologies
Qualification
Required
Solid communication fundamentals
Eager to expand the reach of the community
Values tradition and respects the school's history
Embraces fresh approaches
Enjoys listening, learning, and building trust across a community
Can manage both day-to-day tasks and long-range projects
Leads the development and implementation of a cohesive communications and marketing strategy
Articulates the school's story in a way that honors its history and highlights its vision for the future
Maintains consistent messaging, brand voice, and visual identity across platforms and departments
Partners with the Head of School on key communications
Collaborates with leaders throughout the school to ensure strategic communications
Serves as the steward of the school's brand voice and visual identity
Provides aesthetic and creative leadership across all communications
Oversees production of core school communications
Serves as editor for annual or semiannual publications
Captures and curates print and digital stories, images, and media
Manages and coordinates the school's website and social channels
Partners with internal stakeholders and external vendors on website development
Monitors analytics to understand audience engagement
Supports admission, development, and programmatic initiatives
Builds positive relationships with internal partners
Drafts and distributes press releases
Coordinates with photographers, designers, and other creative partners
Manages a modest departmental budget
Maintains a detailed communications calendar
Maintains a crisis communications plan
Contributes to school-wide events and initiatives
Keeps current with industry best practices, tools, and technologies
Benefits
$5 employee premium for all medical plans
100% employee coverage for dental and vision plans
35% medical, dental and vision coverage for dependents
20 to 30 days of paid time off based on tenure for full-time 12-month staff
Paid Holidays when school is fully closed
5-10% employer match based on years of service and employee contribution
On-site health and wellness
Professional development allowance
Meal allowance for breakfast, lunch, and snacks daily
Employee Assistance Program
Long term and short term disability as well as life insurance
Use of School Library
New Employee Cross-Department Mentorship Program
Company
The Overlake School
The Overlake School is an independent, coeducational, college-preparatory day school.
Founded in 1967
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase