Rehlko · 2 days ago
Market Analyst - Marketing Automation
Milwaukee, WI
Full-time
Hybrid
Entry, Mid Level
$66K/yr - $84K/yr
2+ years expRehlko is a global leader in energy resilience dedicated to creating an energy-resilient world. The Marketing Automation Associate will support the planning, execution, and optimization of automated marketing programs, ensuring data accuracy and driving engagement and lead conversion through targeted campaigns.
Responsibilities
Build, test, and deploy multi‑step customer journeys using Journey Builder, Automation Studio, and Email Studio
Create and manage segmented email, SMS, and push notification campaigns
Support triggered, scheduled, and real-time marketing programs across the customer lifecycle
Maintain campaign calendars and ensure timely execution
Work with marketing and data teams to define audience criteria and segmentation logic
Ensure proper use of Data Extensions, Contact Builder, and subscriber attributes
Conduct data hygiene checks and troubleshoot data flow or campaign issues
Build and QA email templates, dynamic content, and personalization strings
Run pre-deployment checks including rendering tests, link validation, and CAN-SPAM & TCPA compliance reviews
Ensure brand consistency and accessibility across all marketing assets
Monitor and report performance metrics (deliverability, open rates, CTR, conversion metrics)
Assist analytics teams in building dashboards or recurring reports using SFMC Reporting, SFMC Datorama, or CRM data with PowerBI
Identify opportunities for optimization and A/B testing to improve engagement and conversion
Partner with marketing, sales, product, and analytics teams on cross-channel initiatives
Support documentation of processes, campaign requirements, and best practices
Assist with platform administration tasks, user support, and troubleshooting
Qualification
Required
Bachelor's degree in marketing/communications or 5+ years of marketing experience
2-3 years of experience with digital marketing, email/SMS marketing, or marketing automation
2+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, and Automation Studio)
Understanding of audience segmentation, customer journeys, and campaign performance metrics
Strong attention to detail and ability to manage multiple concurrent tasks
Preferred
Salesforce Marketing Cloud Email Specialist Certification
Experience with SQL for segmentation and Automation Studio queries
Familiarity with HTML/CSS for email template updates
Exposure to CRM (Salesforce Sales/Service Cloud preferred)
Google Analytics 4 experience
Familiarity with AI-based lead qualification and booking tools
Benefits
Health
Vision
Dental
401(k) with Rehlko matching
Company
Rehlko
Rehlko is a global leader in energy resilience, delivering the solutions critical to sustain and improve life.
5001-10000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase