PointClickCare · 1 week ago
(US) Product Marketing Manager
United States
Full-time
Remote
Mid Level
$115K/yr - $128K/yr
4+ years expPointClickCare is a leading health tech company focused on enhancing healthcare delivery. The Product Marketing Manager will be responsible for go-to-market strategies, product launches, and creating marketing materials to support sales efforts while collaborating with various teams to drive success.
Elder CareEnterprise SoftwareHealth CareSaaSSoftwareWeb Browsers
Responsibilities
Develop product positioning, value propositions and messaging that resonate with the buying audience and product the source messaging blueprint or positioning guide
Lead product launches, including strategy, KPI development, and creation of tools and collateral; assist with product naming and competitive positioning
Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets
Collaborate with the partner managers to provide guidance on marketing best practices and ensure alignment with PointClickCare guidelines
Enable sales by communicating product value propositions and delivering sales tools that support the selling process
Serve as a subject matter expert for complex sales inquiries, customer education, and roadmap updates; lead sales training on new products and enhancements
Gather and analyze market intelligence and customer insights, including buying criteria, regulatory considerations, and segment-specific demands; maintain awareness of partner offerings and their synergies or competitive threats
Align closely with members of product management team and Marketplace partner team to facilitate the appropriate flow of information between the teams
Collaborate with marketing programs, brand, and digital teams to ensure consistent product themes across campaigns and events
Develop and distribute public-facing product launch materials; contribute to blogs, presentations, and webinars to showcase product and market strengths
Work with customers to create case studies, references, and testimonials
Work collaboratively with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers
Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers/prospects
Foster strong cross-functional collaboration to build consensus and drive shared outcomes
Qualification
Required
Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
4-6 years in product marketing experience
Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus
Experience with B2B SaaS healthcare technology required
AI Fluency and/or use of M365 Copilot
Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
Knowledge of marketing principles and practices
Excellent time management, interpersonal, communication, decision making, and organization skills
A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen"
Preferred
Experience with partner marketing highly preferred
Industry experience in the segment a definite asset
Benefits
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
Company
PointClickCare
PointClickCare develops web-based products and services to help long-term care providers manage the complete lifecycle of resident care.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$229.98MKey Investors
Hellman & FriedmanDragoneer Investment GroupJMI Equity
2022-04-01Secondary Market
2021-01-06Private Equity
2018-02-28Private Equity· $144.91M
Leadership Team
Dave Wessinger
CEO and Co-founder
Angelo Papatheodorou
Senior Vice President Of Sales
Recent News
HospitalManagement.net
2026-01-16
2026-01-14
HospitalManagement.net
2026-01-11
Company data provided by crunchbase