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Rocket Money · 17 hours ago

Senior Growth Marketing Manager - Digital

New York City, NY

Full-time

Hybrid

Senior Level

$150K/yr - $175K/yr

6+ years exp

Rocket Money is dedicated to empowering individuals to manage their finances effectively. The Senior Growth Marketing Manager will lead the digital paid acquisition strategy, overseeing a team of marketers to drive user acquisition and optimize performance across various digital channels.

Financial Services

Responsibilities

Lead and manage a high performing pod of growth marketers, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team

Own the strategy and execution of Rocket Money’s digital user acquisition efforts across paid social, paid search, affiliates, and ad networks, with significant experience in mobile app install performance marketing

Drive performance across major paid social platforms, including Meta, with a strong understanding of campaign structure, creative testing, audience strategy, and attribution in privacy constrained environments

Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis with the ability to translate these learnings into actionable directions

Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches to inform decision making

Expand Rocket Money’s acquisition channel portfolio through structured testing, clear experimentation roadmaps, and disciplined performance measurement

Collaborate with Data, Product, Engineering, and CRM to improve measurement, unlock new growth levers, and align acquisition strategy with broader company objectives

Stay current on industry trends and platform changes to identify emerging opportunities in mobile app and web user acquisition

Qualification

User acquisition strategyMobile app performance marketingPaid social channelsData analysisPerformance marketing metricsPeople managementCreative strategyExperimentationExcel proficiencySQL proficiencyLooker experience