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Generali Global Assistance · 23 hours ago

Content Manager

San Diego, CA

Full-time

Hybrid

Senior Level

6+ years exp

Generali Global Assistance (GGA) is dedicated to helping people explore the world with confidence. The Content Manager will manage and coordinate the creation and production of internal and external content, ensuring it aligns with compliance and legal standards while collaborating with various teams to promote GGA’s business lines.

Elder CareIdentity ManagementInsurance

Responsibilities

Support the development - in partnership with VP of Marketing Agency - of a comprehensive, multichannel content plan that supports the customer value journey, with emphasis on nurturing prospect and retaining existing customers with compelling content

Work closely and partner with VP of Marketing Agency to sustain the annual content calendar and oncoming internal and partner requests for our GGA Corporate brand as well as our B2B/B2B2C Travel and Health Business Lines

Manage and coordinate the execution and production of original and engaging content for (but not limited to) email marketing, websites, newsletters, presentations, collaterals, events, advertising, RFPs etc

Research and source multi-format content for owned channels

Oversee the collection and organization of information, preparation, editing, revision, and status for contractual plan/program related materials

Review all content for tone, voice, clarity, and consistency of messaging

Be a B1 Content Champion

Provide or coordinate special documentation services as required, which may include collection, development, editing, and peer review of proposals, training, and other materials as assigned

Assist in developing internal policies and procedures, especially as it relates to communications best practices

Manage multiple priorities in a proactive manner to ensure that all deliverables meet established deadlines

Stay current with new advances and innovations in the travel insurance, vacation rental insurance, cost containment and B2B/B2B2C marketing fields

Lead on-site and remote training sessions to enhance the skill of marketing and commercial teams

Collaborate with marketing and commercial teams to develop strategies and drive innovation

Provide direct support on KPI measurements and reporting

Qualification

Content ManagementB2B/B2B2C MarketingProject ManagementWorkfrontHTMLCMSMicrosoft Office SuiteCopywritingTime ManagementCollaborationOrganizational SkillsCommunication Skills

Required

Minimum of 6 years of experience in marketing, copywriting or editing roles required

Working knowledge of Workfront required

A proven ability to write with varying tone and the ability to translate technical and industry jargon into content that is of interest to our audiences

Must be proficient in the English language (verbal and written)

Ability to collaborate with all areas of the organization

Effective organization and time management skills. Self-motivated, with ability to manage multi-projects simultaneously, including tasks from both marketing and commercial teams

Strong project management skills: can manage projects start to finish

Demonstrated ability to drive organizational change by influencing others without direct reporting authority

Preferred

Travel insurance industry experience preferred

Previous experience working with B2B/B2B2C marketing content in a regulated industry strongly desired

HTML knowledge and experience working in an online content management system (CMS) strongly desired

Intermediate level experience using Microsoft Office Suite (Word, Outlook, and PowerPoint) preferred; Basic to intermediate CS5/InDesign level experience is a plus

Bachelor's degree in English, Journalism, Communications, Marketing or similar degree preferred