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CybSafe · 4 days ago

Senior Marketing Manager

United States

Full-time

Remote

Senior Level

CybSafe is a human risk management platform helping organisations reduce cyber risk driven by human behaviour. They are seeking a Senior Marketing Manager to translate market understanding into effective marketing campaigns and revenue impact, while working closely with various teams to ensure consistent and effective marketing execution.

AnalyticsCyber SecurityNetwork SecuritySoftware

Diversity & Inclusion

No H1B

Responsibilities

Plan and deliver integrated marketing campaigns across content, digital, and events

Drive demand generation programmes that create qualified pipeline and measurable ROI

Work with sales to translate revenue goals into lead and opportunity targets

Develop and evolve clear positioning and messaging grounded in buyer insight, competitive context, and real sales conversations, and apply it consistently across campaigns, website, and sales assets

Coordinate agencies and freelancers to support execution and maintain quality and coherence

Track performance across channels, report on results, and optimise based on data

Qualification

B2B buyer behaviourDemand generationCampaign managementHubSpotGoogle AnalyticsData driven approachJudgementAI tools experienceProject management

Required

Experience turning market insight into clear messaging, outbound execution, sales briefings, and pipeline impact

A strong grasp of B2B buyer behaviour, with the ability to quickly build insight through customer conversations, sales feedback, market signals, and competitive analysis

The ability to zoom out to see the big picture, and zoom in to write the one pager, build the deck, and brief the sales team yourself

Confidence with building systems, workflows, and processes from scratch

Strong judgement at the intersection of product, sales, and marketing, informed by real buyer and market understanding rather than internal assumptions

A commercial mindset and a data driven approach to prioritisation and optimisation

Strong project management skills and the ability to run multiple campaigns at once

Must have permanent right to work in the UK

Preferred

Experience using AI tools or agents to increase speed, insight or quality is a strong advantage

Have experience in growth marketing, outbound marketing, demand generation, or a similar role in a B2B technology environment, with clear evidence of increasing responsibility and impact

Have a proven track record of driving pipeline growth through creative or innovative outbound campaigns

Are proficient with core tools such as HubSpot and Google Analytics, with curiosity and confidence exploring newer tools such as Clay, CommonRoom, Phantombuster, or similar

Thrive in lean, high performing teams and enjoy being close to the work

Are early to mid career, energetic, ambitious, and motivated to prove impact through results

Have progressed quickly in previous roles or taken on responsibility beyond your formal title, and can point to concrete outcomes you drove