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athenahealth · 4 days ago

Enterprise Segment Marketing Associate

Ohio, United States

Full-time

Hybrid

Entry Level

$55K/yr - $93K/yr

1+ years exp

athenahealth is working to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. They are seeking a Marketing Associate to join the Enterprise Marketing team, where the individual will support message development and execute marketing tactics to foster growth among enterprise customers.

Enterprise SoftwareHealth CareInformation TechnologyMedical

Responsibilities

Support campaign development through execution by drafting comprehensive campaign briefs and working closely with cross-functional and partner marketing teams to ensure successful launch and delivery

Develop recruitment launch materials for events and campaigns to support SDR outreach efforts

Assist with SDR outreach play development, from content creation and stakeholder alignment to play execution and performance reporting

Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging

Support event recruitment and execution

Proactively engage with the sales team to coordinate marketing activities, communicating frequently to build trust and alignment

Create customized, compelling content in support of individual sales strategies to help a prospect understand why a partnership with athenahealth is the right decision for their business

Test, measure, analyze, and optimize marketing tactic performance, report on results and apply learnings to future strategies