GIGABYTE USA · 2 weeks ago
Public Relations Specialist
City of Industry, CA
Full-time
Onsite
Mid Level
$26/hr - $30/hr
3+ years expGIGABYTE USA is a leading brand in the computer hardware industry, known for delivering innovative products. They are seeking a motivated PR Specialist to support media strategies and enhance brand visibility for GIGABYTE and AORUS products in North America.
ComputerEmbedded SystemsHardwareManufacturing
Responsibilities
Assist with the development and execution of PR strategies and campaigns to enhance brand visibility and product awareness
Coordinate media outreach by drafting press releases, review guides, media alerts, product announcements, and other external communications
Track and monitor press coverage, compile reports, and provide insights on PR campaign performance
Maintain press database, manage review sample inventory, and troubleshoot technical issues with outbound samples
Assist in event planning for tradeshows, product trainings, and other media events
Collaborate with cross-functional teams, such product marketing and social media teams, to promote brand leadership and deliver messaging consistency
Monitor industry trends, competitor coverage, and emerging PR opportunities
Qualification
Required
Bachelor's degree (B.A. or B.S.) in Public Relations, Communications, Marketing, or a related field
3 - 5 years of experience in public relations, communications, marketing, or a related field
Advanced technical knowledge on computer hardware is required
Preferred
Advanced understanding of PR principles within the technology and gaming industries
Strong project management skills with prior experiences working with agencies and influencers
Ability to multitask and manage multiple deadlines in a fast-paced environment
Strong writing and editing skills with attention to detail
Familiarity with media relations, press release formats, and PR reporting tools
Benefits
Medical Insurance (100% of employee monthly premium covered by company)
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
Paid Holidays (including whole week of Christmas off)
Paid Vacation Days
Paid Time Off / Sick Days
Company
GIGABYTE USA
GIGABYTE, headquartered in Taipei, Taiwan, is a leading global brand in the IT industry, with employees and business channels in almost every country.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2026-01-20
2026-01-17
Company data provided by crunchbase