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Everfit · 3 hours ago

Senior Product Marketing Manager

San Francisco Bay Area

Full-time

Hybrid

Senior Level

7+ years exp

Everfit is a leading platform at the intersection of fitness, health, and AI. The Senior Product Marketing Manager will own and evolve the go-to-market strategy for Everfit's core B2B coaching platform, defining positioning, launching, and scaling the platform to help millions of coaches build their businesses.

FitnessPersonal HealthSoftwareWellness

Responsibilities

Own end-to-end GTM execution for major feature releases, product innovations, and platform expansions

Design and scale launch frameworks that drive adoption, engagement, and retention across our global coach base

Build integrated campaigns across email, in-app, web, video, webinars, and community channels

Drive cross-functional alignment across Product, Growth, Customer Success, Sales, and Design

Optimize the customer journey from onboarding through advocacy, reducing friction and accelerating time-to-value

Establish measurement frameworks to track product marketing impact on activation, retention, expansion, and NPS

Develop high-impact content, including case studies, one-pagers, demo videos, webinar series, and executive-level presentations

Partner with Content and Social to amplify product stories and build community engagement

Qualification

Product marketing experienceGo-to-market strategyB2B SaaS expertiseData-driven storytellingCommunity-led growthAnalytical skillsGlobal perspectiveCreative thinkingCollaboration