Anheuser-Busch · 2 weeks ago
Trade Marketing Manager
Dunwoody, GA
Full-time
Onsite
Mid, Senior Level
$105K/yr - $124K/yr
5+ years expAnheuser-Busch is a leading American manufacturer and brewer with a rich heritage and a commitment to creating a future with more cheers. The Trade Marketing Manager will lead the execution of brand experiences across Georgia, focusing on high-profile events and driving consumer engagement while managing budgets and measuring ROI.
Craft BeerFood and BeverageWine And Spirits
Responsibilities
Developing plans and tailored playbooks for all channels against their local properties and events
Mobilizing brand planning
Sampling execution
Event and venue activations across territory
Ticket management
Resort / Destination planning and execution (where applicable)
Works with Experiential Team to inform professional or Tier 1 sponsorships
Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
Ensures mobile asset requests are complete and aligned with brands / events
Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
Supports the execution of On-Premise plans
BET Team Captain (where applicable)
Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly/monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
Direct channel specific pilots; manage optimization of each channel's key levers
Cascade annual/trimester channel blueprint (Initiatives and Programs)
KPI's - Channel volume, share, program execution, distribution
Qualification
Required
Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
Must reside in Atlanta, Georgia
High level of company products and beer industry knowledge
Ability to establish and maintain effective working relationships with employees, customers, and third-party partners
Highly self-motivated and results oriented with ability to work independently
Excellent communication skills: oral, written, and comfortable with presenting to groups
Strong organizational & planning skills
Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
Effective time management in planning daily routines, wholesaler visits, and event activations
Willingness to be flexible with schedule based on needs of business
Bachelor's Degree required
5-7 years of sales and/or marketing experience, preferably in the beverage or consumer products industry
Thorough knowledge of AB sales and marketing strategies and procedures
Must possess a valid driver's license
Preferred
MBA Preferred
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Company
Anheuser-Busch
Anheuser-Busch is a brewery business that specializes in beer production and offers beer catering for parties and party planning facilities.
10001+ employees
H1B Sponsorship
Anheuser-Busch has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (8)
2023 (10)
2022 (7)
2021 (19)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
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Chief Technology Officer
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