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PPL Corporation · 18 hours ago

EE Program Marketing Coord

Allentown, PA

Full-time

Onsite

Entry Level

2+ years exp

PPL Corporation is a leading utility provider in Pennsylvania, focused on delivering safe and reliable electricity. The Program Marketing Coordinator will support energy efficiency and conservation marketing initiatives, coordinating production and execution of marketing materials and events to ensure brand consistency.

Electrical DistributionEnergyMarketing

Comp. & Benefits

Responsibilities

Coordinate production of program marketing and promotional materials among conservation service providers (CSPs), the communications and marketing department and advertising agencies

Thoroughly edit and proofread content for grammar, punctuation, style, and accuracy, ensuring adherence to brand guidelines and maintaining consistency across all materials

Write a variety of marketing material tailored to various communication platforms

Review and ensure all marketing materials and program microsites align with our brand guidelines

Maintain editorial calendars and ensure timely delivery of projects

Support the planning and execution of energy efficiency and conservation events and webinars

Sponsorship activation, creative development, budgeting, and invoicing

Ensure content provides clear benefits to target audience, resonates with our customer base and conveys the brand voice and personality, and meets high-quality standards

Support the strategy and execution of digital and multi-channel campaigns, tactics and programs by collaborating with interdepartmental teams and external agencies as it relates to the company’s energy efficiency and conservation programs

Support social media and blog strategy to align with exceptional customer experience standards for assigned business unit ensuring corporate best practices are followed

Partner with internal resources to execute editorial calendar and social media calendar for vertical and global content

Support energy efficiency and conservation CSPs and advertising agency

Collaborate with internal teams and external vendors to ensure brand consistency

Provide consistent brand voice and tone across all mediums

Assist with editorial calendar planning, budget tracking, invoice processing, meeting coordination and asset management for record retention

Serve on the emergency on-call roster and be prepared to manage and support customer engagement during crisis

Performs other duties as assigned

Complies with all policies and standards

Qualification

Marketing experienceContent curationCopywritingSocial media advertisingMicrosoft OfficeProject managementSEOGoogle AnalyticsAttention to detailCollaboration

Required

2 plus years of experience in a marketing or communications role required

Strong written and verbal communication skills

Excellent content curation and copywriting/copyediting skills

Experience with social media and related advertising platforms

Proficiency in Microsoft Office (Word, Excel, Powerpoint and Outlook) and familiarity with marketing software (e.g. Salesforce Marketing Cloud, Sprinklr, or similar)

Excellent organizational and project management skills

Ability to work independently and collaboratively in a fast-paced environment