Publicis Digital Experience · 6 days ago
Dealer Marketing Consultant
Waterbury, CT
Full-time
Hybrid
Mid Level
$60K/yr - $79K/yr
3+ years expPublicis Digital Experience is a division of Publicis Groupe focused on transforming brand experiences through digital capabilities. As an Automotive Dealer Marketing Consultant, you will develop and execute tailored marketing strategies for automotive dealerships to enhance brand awareness and drive sales growth.
Marketing & Advertising
Responsibilities
Consultation & Strategy Development: Act as a trusted advisor to your assigned Dealers and collaborate with them to understand their business objectives, market challenges, and target audience. Develop customized marketing strategies within OEM core program to drive traffic, leads, and sales Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations
Performance Tracking & Reporting: Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations
Digital Marketing: Support, implement, and manage digital components of OEM program & associated marketing campaigns across multiple platforms, including, Facebook, Instagram, SEM, and email marketing, ensuring consistent messaging and maximum ROI
Market Research & Analysis: Provide industry research and insights to analyze competitors, identify emerging trends, and provide actionable solutions to improve marketing strategies to drive ROI for dealerships
Training & Support: Engage and educate dealership teams on core elements of the OEM program and other best practices in direct marketing, digital marketing, social media, customer relationship management (CRM) tools, and other relevant areas to support dealership sales and service retention goals
Client Relationship Management: Build strong, long-term relationships with dealership clients and OEM field teams, ensuring satisfaction and driving ongoing dealership business growth and in support of OEM retention and customer satisfaction goals
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (preferred) or equivalent work experience
3+ years of experience in marketing, with a focus on the automotive industry preferred
In-depth knowledge of digital marketing platforms, SEO, SEM, social media, and email marketing
Strong understanding of dealership operations including sales, service, parts, and finance processes
Exceptional communication and presentation skills, with the ability to engage and educate clients effectively
Analytical mindset with the ability to interpret data and provide actionable recommendations
Ability to work independently and as part of a team, managing multiple dealer clients and projects simultaneously
Strong organizational and time-management skills
Preferred
Experience with automotive-specific marketing tools and software
Familiarity with the latest automotive industry trends, technologies, and customer behaviors
Knowledge of omni-channel marketing methods and how they impact dealership operations
Ability to build client relationships and ensure customer satisfaction
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Digital Experience
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.
New York, NY, US
5001-10000 employeesFunding
Current Stage
Late StageLeadership Team
Nicole Stanley
Chief Operating Officer, Publicis Digital Experiences Group
Shannon Boyle
Chief Talent Officer
Company data provided by crunchbase