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GE HealthCare · 15 hours ago

Senior Director Product Strategy, X-ray Imaging US and Canada

United States

Full-time

Remote

Director/Executive

$176K/yr - $264K/yr

10+ years exp

GE HealthCare is a leader in medical technology and digital solutions. The Senior Director of Product Strategy will plan, coordinate, and lead all Product Management elements of the X-ray portfolio for the US and Canada, focusing on growth, revenue maximization, and product strategy development.

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Growth Opportunities

No H1B

Responsibilities

Lead end-to-end Product Management for the X-ray portfolio in the US & Canada—planning, designing, developing/testing, commercializing, operationalizing, and continuously evolving solutions

Drive strategy and analytics in partnership with the Imaging VP for X-ray to grow revenue, optimize margin, and expand market share

Employ market research, industry trends, voice of customer, market share, win/loss analysis, competitive intelligence, and price realization to develop product strategy and influence roadmap decisions

Own strategic relationships with internal and external stakeholders—key opinion leaders (KOLs), US/Canada Imaging leadership, global X-ray business partners, Services, Marketing, Enterprise Operations, and Healthcare Financial Services (HFS)

Catch and commercialize new product introductions (NPIs) from global engineering, including configurations, quote descriptions, and pricing in coordination with Lead Business Integrators; lead NPI evaluation contracting and pilot/ME site management for rollout or product pivots

Develop tailored product configurations and pricing models to deliver segment-specific value; create and manage catalogs (long/medium/short descriptions), CPQ setup, NPI change orders, backlog conversions, and manage flex trials and technology obsolescence agreements

Work horizontally with Imaging, Services, and HFS to design, evaluate, and launch region-specific commercial offerings (e.g., subscription models) and partner with Services Product Management on comprehensive equipment + services solutions

Partner with Marketing to refine value propositions and with Learning & Development to build sales enablement training programs

Ensure compliance with NCA processes, quality systems, and regulatory requirements

Lead strategy, process, and communications for FMIs, Field Upgrades, and equipment End-of-Life actions

Support headquarters and virtual customer visits; present portfolio and roadmap in partnership with global modality teams

Work closely with the X-ray GM and Marketing Directors to develop and execute show site programs and KOL strategies

Identify growth opportunities and influence global and regional product roadmaps for the X-ray business

Build and potentially lead a growing team spanning marketing, training, and additional product management resources

Qualification

Product ManagementX-ray Equipment MarketingMarket ResearchHealthcare Industry KnowledgeLeadership SkillsAnalytical SkillsInfluencing SkillsCommunication SkillsTeam Collaboration

Required

Bachelor's degree in Marketing, Business Administration, or a related field, with 10+ years of experience in product management, marketing, sales, or a related discipline, including at least five years of experience selling or marketing X-ray equipment

Demonstrated leadership skills with the ability to lead teams and shape growth vision and marketing strategy

Strong team orientation with the ability to motivate and collaborate effectively across diverse, cross-functional teams

Excellent oral and written communication skills, combined with strong analytical and process management capabilities

Must be able to travel 40% and willing to work flexible hours to meet the needs of customers and sales teams

Preferred

MBA or master's degree in Marketing, Business Administration, or a related field, with 12+ years of experience in marketing, product marketing, or a related discipline

Proven experience leading and developing high-performing teams, combined with deep expertise in market and customer insights, product commercialization, and branding

Strong healthcare industry knowledge and product acumen

Demonstrated ability to drive innovation by developing new ideas through collaboration and executing creative solutions

Exceptional influencing skills with the ability to motivate individuals and exert organizational impact

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

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GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees