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Oliver Wyman · 1 day ago

Oliver Wyman - Senior Marketing Manager, Banking & Financial Services - Boston

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $170K/yr

7+ years exp

Oliver Wyman is a management consulting firm that specializes in helping clients optimize their business and improve operations. They are seeking a Senior Marketing Manager to lead marketing strategy and activations for their Banking & Financial Services practice, focusing on end-to-end campaign planning and execution while mentoring junior marketers.

ConsultingFinanceFinancial ServicesRisk Management

Growth Opportunities

Responsibilities

Help shape and lead the strategy and execution of practice-wide marketing initiatives including thought leadership series, capability launches, digital demand programs, client events, and partnership campaigns

Translate practice priorities into channel-specific plans (digital, events, PR, client programs) and manage campaigns from concept through measurement

Contribute to the amplification of signature practice capabilities and flagship offerings

Track performance metrics and provide concise updates and recommendations to the Director, CMO, and senior stakeholders

Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools to support consistent execution across regions

Partner with Marketing Operations on governance, tool adoption (e.g., Monday.com), and shared processes to improve efficiency and visibility

Identify and apply AI-driven tools and methods to improve productivity and creative impact

Maintain a master campaign calendar, identifying overlaps, timing conflicts, and synergy opportunities

Prepare leadership-level presentations and materials for cross-functional meetings

Manage day-to-day planning, coordination, and execution of flagship initiatives; own budget/ vendor scopes and quality control

Coach and mentor junior marketing staff (e.g., Marketing Managers/Coordinators), providing clear guidance and development feedback

Act as the Director’s deputy: lead senior stakeholder meetings, present to practice leadership, and oversee multiple workstreams with minimal oversight

Manage external agency and vendor relationships, ensuring scope, timelines, and deliverables meet practice needs

Qualification

B2B marketingStakeholder managementProject managementMarketing automationAnalytics proficiencyCoachingExecution biasCross-functional collaborationCommunicationStrategic mindset

Required

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)

7–10+ years in B2B marketing/communications, ideally with banking or financial services sector experience; prior consulting or professional-services marketing experience preferred

Demonstrated ability to operationalize brand and go-to-market strategy into actionable plans and repeatable processes

Strong project and campaign management skills, with experience across digital, events, content, and PR

Proven stakeholder management and executive presence; experience working with senior partners and practice leaders

Demonstrated leadership in mentoring junior staff and leading cross-functional teams

Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights to senior stakeholders

Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, and project tools (e.g., Monday.com)

Willingness to travel, as required

Preferred

Advanced degree or certificates in marketing/analytics a plus

Interest/experience in AI-enabled marketing tools is desirable

Benefits

Health and welfare benefits

Tuition assistance

401K savings and other retirement programs

Employee assistance programs

Company

Oliver Wyman

Glassdoor4.2

Oliver Wyman is a management consulting firm that specializes in strategies, operations, risk management, and organizational transformation. It is a sub-organization of Marsh & McLennan.

Founded in 1984

New York, New York, USA

5001-10000 employees