Total Beverage Solution · 1 week ago
Trade Marketing Associate
Charleston, South Carolina Metropolitan Area
Full-time
Onsite
New Grad, Entry, Mid Level
0+ years expTotal Beverage Solution (TBS) is a fast-growing supplier with a selective portfolio of iconic international beer, wine, and spirits brands. The Wine and Spirits Trade Marketing Associate is responsible for executing trade programs that drive sales and support brand initiatives, acting as the bridge between marketing and sales teams.
BrewingFood and Beverage
Responsibilities
Oversee multiple promotions, including sponsorships, partnerships, point-of-sale (POS) production, agency coordination, and event venue management
Work closely with Senior Brand Managers to align programs with brand objectives and translate brand strategy into tactical guidelines for both the on & off premise channels
Lead and support the creation of regional promotions that address market gaps and meet the unique needs of key customers
Work in tandem with Chain directors to ensure that placements
Manage and direct the couponing strategy using data to develop competitive program using various instant-redeemable and mail-in offers. Work with brand team to develop annual couponing calendar
Work in tandem with Chain directors to ensure that authorized placements are filled across approved locations
Track and manage spend and ROI of regional or customer trade marketing activities and communicate results and insights to leadership
Works with the brand team to develop distributor facing toolkits that will include materials for the distributor’s sales teams with program overviews, activation guides, placement standards and execution timelines for top priority brands
Monitor, report, and manage the effectiveness of the program items
Acts as the liaison with the sales representative to manage in-market needs, including trade events and sponsorships
Contribute to the development of creative marketing ideas and strategic initiatives, including researching and presenting concepts related to packaging doctrine, emerging technologies, merchandising solutions and other brand-building initiatives in collaboration with the broader marketing team
Qualification
Required
Education: Bachelor's degree or any equivalent combination of education and experience required
0-5+ years' experience in marketing, sales, promotion development, or within the consumer-packaged goods (CPG) industry
Skilled in proactively communicating relevant project information and status updates to team and management
Capable of independently and proactively executing multiple projects simultaneously within tight deadlines
Accountable for setting own work direction toward specific objectives
Ability to present and explain ideas to creative manager and marketing department in a confident manner
Ability to take initiative and collaborate
Proficiency in MS Office Word, Excel, Outlook and PowerPoint
Ability to work in a team environment
Candidate must be based in Charleston, SC area
This role is full time in office
Creative outside-the-box thinker with the ability to bring brands and campaigns to life creatively
Clear communicator
Personal Characteristics: Positive and optimistic approach to life and work
Commitment to grow and invest in your career; passionate about learning; hard working
Strong analytical ability
High self-awareness
Team player
High integrity
Entrepreneurial mindset, with bent to questioning the status quo
Must be able to report to work timely and as required by operational/business need
Must be able to work a full-time schedule and work outside of normal business hours when necessary
Some travel, both domestic and international travel, (including air travel), to worksites, meeting sites, and other locations may be necessary
Preferred
Experience working within the beverage alcohol & three-tier system is a plus, but not required
Experience with Canva, DAM systems, Power BI/Tableau, Nielsen/IRI data is a plus but not required
Benefits
Health, Dental, Vision Insurance
401K Employer Matching
Paid Parental Leave
Tuition Reimbursement Program + Other Professional Development Opportunities
10 Company Holidays + Paid Time Off including: vacation, sick, personal, volunteer, & birthday
Monthly Wellness Reimbursement or ClassPass Subscription
5 Year Anniversary with TBS - receive the opportunity to take a sabbatical or trip to a supplier destination
Company
Total Beverage Solution
Total Beverage Solution supplies and imports beer, wine and spirits.
Founded in 2002Mount Pleasant, South Carolina, USA
51-200 employees
H1B Sponsorship
Total Beverage Solution has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Growth StageLeadership Team
Dave Pardus
CEO
Matt Brown
Strategic Wine Partnership Manager
Recent News
2026-01-22
2025-11-22
2024-02-09
Company data provided by crunchbase