Alpha Warranty Services · 6 days ago
DIGITAL MARKETING STRATEGIST
South Jordan, UT
Full-time
Onsite
Mid Level
3+ years expAlpha Warranty Services is a company that provides vehicle protection products and services. They are seeking a Digital Marketing Strategist to lead the planning, execution, and analysis of email and SMS marketing efforts, collaborating with various teams to develop targeted campaigns that support their programs and revenue goals.
Contact ManagementCustomer ServiceService Industry
Responsibilities
Partner with Sales and BI teams to create and refine targeted lists and segments
Plan, build, launch and analyze email and SMS/text campaigns from start to finish
Help expand our SMS marketing capabilities using existing and recommended tools
Manage automation workflows, personalization, A/B testing and deliverability
Track performance metrics like open rates, CTR, CTOR, conversions, and engagement, and use them to improve future campaigns on an ongoing basis
Use CRM and BI data to identify high-impact audiences and campaign opportunities: collaborate with the Sales team to ensure targeted alignment, accurate results, and trackable ROI
Support dealer and agent outreach strategies designed to drive engagement and sales
Maintain clean, well-managed lists and ensure compliance with email and SMS regulations (CAN-SPAM, TCPA)
Contribute to the creation of marketing assets such as emails, graphics, presentations, brochures, and agent and dealer materials
Provide hands-on design support when needed, especially for email templates and campaign assets
Perform detailed quality checks to ensure accuracy, consistency, and a polished final product
Assist with landing pages and campaign-related content to drive action
Refine existing company reputation management campaigns to drive greater positive engagement
Provide input and help with social media and other digital initiatives as needed
Collaborate with marketing leadership on planning, campaign development, and lead generation efforts
Qualification
Required
Bachelors degree in Marketing, Communications, Business, or a related field
3-5 years of digital marketing experience, with strong hands-on experience in email marketing
Working knowledge of email and SMS marketing including segmentation, automation, testing and optimization
Experience with ActiveCampaign or similar marketing automation platforms
Familiarity with Adobe Creative Suite (specifically InDesign, Xd)
Comfort working with data and turning insights into targeted campaigns
Strong writing and proofreading skills with attention to detail
Ability to work collaboratively in a fast-paced environment
Benefits
Health insurance options with generous company contributions
Dental and Vision coverage
Life and Disability insurance (100% company paid + options for more!)
Competitive 401k match program
Paid Time Off (PTO) and Paid Holidays
Paid Volunteerism Time Off (VTO) to support your community
Legal and Pet insurance options
Free Roadside Assistance for your personal vehicle
Tuition Assistance Program
Ongoing professional training and development
Employee incentive and recognition programs
A state-of-the-art office building with outstanding features and amenities, including free onsite fitness center, basketball court, game room with bowling alley, and electronically adjustable workstations
Company
Alpha Warranty Services
provides a full line of unique and valuable vehicle service contract programs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Robinson
Chief Operating Officer
Darin Ramos
Chief Sales Officer
Company data provided by crunchbase