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Nestlé Purina North America · 6 hours ago

eContent Manager (Web Content Management)

St Louis, MO

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $142K/yr

5+ years exp

Nestlé Purina North America is dedicated to enhancing the relationship between pets and their owners through innovative eCommerce solutions. The eContent Manager will drive the strategy for digital content, ensuring compliance and effective communication across teams to optimize eCommerce performance.

Consumer GoodsFood and BeverageFood ProcessingPackaging ServicesPetWellness

No H1B

Responsibilities

Develop eContent strategies & advance best practices to drive findability and conversion

Synthetize consumer, category, competitive, and retailer insights to develop strategies and bring A/B test opportunities

Effectively communicate strategies and best practices to internal and agency teams

Ensure strong creative direction and requirements compliance to produce engaging and compelling eContent

Demonstrate strong cross-functional collaboration with Sales, Category, Vendors and Agency partners to provide robust performance, competitive insights, and opportunities to develop Best-In-Class eContent

Drive eContent strategic planning, calendar execution, and measurement through soliciting cross-functional input, defining priorities and delegating tasks effectively

Lead continuous optimization planning, execution and measurement

Qualification

ECommerce management platformsContent publishing platformsDigital marketingSEODigital shelf analyticsA/B testingProject management toolsCreative directionCross-functional collaboration