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O'Reilly Auto Parts · 21 hours ago

Product Owner - Marketing Technology

Springfield, MO

Full-time

Onsite

Senior Level

$110K/yr - $165K/yr

5+ years exp

O'Reilly Auto Parts is a leading auto parts retailer, and they are seeking a Product Owner for their Marketing Technology. This role will leverage product management expertise to define and scale the MarTech product landscape, partnering with various teams to enhance customer engagement and drive loyalty across channels.

AutomotiveManufacturingRetailWholesale

H1B Sponsor Likely

Responsibilities

Owns the MarTech product vision and strategy, building and socializing a roadmap for an integrated, ground-up MarTech stack

Partners with Marketing, CX, Product, and IT stakeholders to align platform capabilities with business needs and customer engagement goals

Defines and prioritizes opportunities in a structured product backlog, leveraging frameworks (RICE, MoSCoW, outcome-driven hypotheses) to guide investment

Leads discovery and intake processes for MarTech initiatives, translating business requests into clear product opportunities

Collaborates with Engineering and Design teams to guide discovery, design, and delivery of solutions that balance technical feasibility with business outcomes

Defines KPIs and success metrics, runs experiments, and reports on adoption, engagement, and ROI of MarTech initiatives

Serves as subject matter expert on MarTech tools, trends, and best practices, helping O’Reilly maximize value from marketing platforms and customer data

Ensures integration of email, SMS, personalization, analytics, and customer data platforms into a scalable, enterprise-ready ecosystem

Supports change management efforts, enabling Marketing and cross-functional teams to adopt new capabilities and processes

Qualification

Product managementMarTech expertiseData-driven decision makingEmail/SMS marketingCustomer data platformsAgile product managementStakeholder managementCuriosityCommunication skillsAdaptability

Required

Bachelor's degree in Business, Marketing, Computer Science, or related field

5+ years of product management or product ownership experience, with direct MarTech or marketing automation platform expertise strongly preferred

Strong understanding of email/SMS marketing, loyalty platforms, customer data platforms (CDPs), journey orchestration, and personalization engines

Ability to translate business strategy into technical solutions and communicate effectively with executives, marketers, and engineers

Experience defining KPIs, running A/B or multivariate experiments, and making data-driven product decisions

Proven ability to manage a structured backlog and deliver in an agile, product-driven environment

Excellent communication, facilitation, and stakeholder management skills

Curiosity and adaptability with emerging MarTech capabilities, able to guide the business through change and innovation

Preferred

Hands-on experience with one or more MarTech tools such as: Email/SMS: Listrak, Iterable; Social Care: Sprinklr; Voice of the Customer: Medallia; CMS & Personalization: Adobe Experience Manager, Adobe Target, Adobe DAM

Background in retail, loyalty, or customer engagement platforms

Certification in Agile product management or related frameworks

Benefits

Competitive Wages & Paid Time Off

Stock Purchase Plan & 401k with Employer Contributions Starting Day One

Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)

Team Member Health/Wellbeing Programs

Tuition Educational Assistance Programs

Opportunities for Career Growth

Company

O'Reilly Auto Parts

Glassdoor3.3

O’Reilly Auto parts is a specialty retailer of automotive aftermarket parts, tools, supplies, equipment and accessories.

Founded in 1957

Springfield, Missouri, USA

10001+ employees

http://www.oreillyauto.com/

H1B Sponsorship

O'Reilly Auto Parts has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2021 (2)