Publicis Collective · 2 hours ago
Senior Data Scientist
Birmingham, MI
Full-time
Hybrid
Mid, Senior Level
$77K/yr - $86K/yr
3+ years expPublicis Collective is a full-service media agency that focuses on connecting media, data, technology, and teams to drive business outcomes. The Senior Data Scientist will work closely with planning, audience strategy, and analytics teams to solve marketing problems by designing models and data science solutions based on clients' business needs.
AdvertisingAnalyticsCRMDigital Marketing
Responsibilities
Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.)
Produce accurate statistical analysis and ensure high quality of the data analysis produced
Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations
Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting
Qualification
Required
3+ years of work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives
Strong knowledge of Relational Databases and SQL programming
Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R
Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems
Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC)
Familiarity with common advanced marketing analytics solutions such as Customer Segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA)
Familiarity with the capabilities and mechanics of a broad range of advertising media channels, such as Television, Radio, Print, Search, Display, Email, Ecommerce, and Social
Familiarity with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research
Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Collective
Publicis Collective is a creative agency that provides web analytics, internet marketing, CRM, and digital technology services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Meghan Grant
Chief Client Officer, Global Integrated Media
Recent News
2025-03-11
2024-04-10
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