Apply on Employer Site

Ansira · 5 hours ago

Director, Strategy

United States

Full-time

Remote

Director/Executive

7+ years exp

Ansira is a remote-first organization seeking a Director of Client Strategy focused on the Insurance, Financial Services, and Healthcare sectors. This role involves leading channel partner marketing strategies and collaborating with cross-functional teams to activate effective brand-to-local programs for clients.

AdvertisingAnalyticsData ManagementDatabaseMarketing

Responsibilities

Lead channel partner strategy for assigned accounts and workstreams in Insurance, Financial Services, and Healthcare, translating client and partner goals into clear briefs, hypotheses, and integrated channel plans within established frameworks

Support and influence channel partner programs (e.g., co-op/MDF, incentive and loyalty structures, local media packages, playbooks, partner enablement) that drive brand-consistent activation at the local level across agents, brokers, advisors, branches, and healthcare partners

Partner with Client Partnership (CP) to drive organic growth, proactively surfacing opportunities, shaping solutions, and contributing to pitch materials and business reviews that lead to incremental revenue and deeper program adoption

Collaborate cross-functionally with platform teams, Media, CX/Experience Design, Creative, Martech and Analytics to design, implement, and optimize brand-to-local programs, owning the strategic 'what and why' while influencing, not owning, cross-functional execution

Define and interpret KPIs for partner programs (e.g., participation, fund utilization, lead and pipeline impact, cost efficiency, satisfaction), using data and insights to recommend optimizations that improve partner engagement, local performance, and ROI

Represent Client Strategy in vertical-specific thought leadership efforts (e.g., POVs, case studies, webinars, conferences) for Insurance, Financial Services, and Healthcare, contributing subject-matter insight and reusable frameworks that support Sales and Client Partnership teams

Qualification

Marketing strategyChannel/partner marketingInsurance industry experienceHealthcare industry experienceData storytellingKPI definitionCo-op/MDF program designLocal media activationFluency with AI toolsPowerPoint proficiencyExcel proficiencyCommunicationFacilitation skillsSelf-motivated

Required

7+ years of experience in marketing strategy, channel/partner marketing, or customer/partner experience, with meaningful exposure to Insurance, Financial Services, and/or Healthcare

Demonstrated experience supporting or leading marketing strategies for distributed channels, such as: Insurance agents and brokers, Financial advisors, branch networks, or independent representatives, Healthcare providers, systems, or affiliated partner networks

Proven ability to translate business goals into actionable channel partner strategies and work plans, including experience with one or more of: Co-op/MDF or incentive program design and optimization, Local media and marketing activation packages for partners, Partner marketing playbooks, toolkits, or enablement programs, Translating ambiguous client challenges into clear problem statements and structured strategic approaches

Track record of contributing to revenue and growth by identifying organic opportunities, shaping solutions, and supporting Client Partnership and Sales teams in selling in additional work

Strong skills in storytelling with data, comfortable defining KPIs, interpreting performance, and turning insights into clear recommendations for both internal stakeholders and client executives

Demonstrated success working in close partnership with account/client leadership as a shared strategist across multiple accounts or initiatives

Excellent communication and facilitation skills, including: Building trust with cross-functional teams and client stakeholders, Leading strategic discussions, workshops, and planning sessions, Producing clear, concise decks and written recommendations

Comfortable operating in a remote-first, matrixed environment, managing multiple projects and stakeholders with solid planning, prioritization, and time management

Naturally inclined to learn, ask questions, understand the why

Self-motivated/self-starter, and ability to work independently

Fluency with generative AI tools as a strategic thought partner and efficiency driver in day‑to‑day work

Strong proficiency in PowerPoint and Excel (or equivalent) for creating strategic narratives, frameworks, and performance readouts

Bachelor's degree in Marketing, Business, Communications, or related field—or equivalent practical experience

Preferred

Prior experience in a marketing, media, or consulting role in the Insurance, Financial Services, Healthcare or Highly Regulated Industry with distributed channel or partner ecosystems

Hands-on familiarity with: Channel/Funds platforms (co-op/MDF, incentives, partner portals), Digital media and local activation (search, social, programmatic, streaming, email/CRM, experiential, print)

Experience contributing to thought leadership (e.g., blogs, webinars, conference presentations, case studies) in channel partner marketing or brand-to-local strategy

Exposure to measurement and analytics approaches for channel programs (e.g., fund utilization analysis, partner segmentation, proxy ROI models, benchmarking across partner tiers)