The Wall Street Journal · 5 days ago
Associate, Growth Marketing, App
NYC - 1211 Ave of the Americas
Full-time
Hybrid
New Grad, Entry Level
$55K/yr - $70K/yr
0+ years expDow Jones & Company is seeking an Associate for Growth Marketing at The Wall Street Journal. This role will focus on growing and optimizing customer acquisition programs for new subscribers in the US, working collaboratively across various teams to identify growth opportunities.
FinanceFinancial ServicesInternet
Responsibilities
Execute *The Wall Street Journal*'s US subscription acquisition marketing strategy
Partner with internal paid media teams to ensure that media budgets are delivered, and campaign goals are met
Manage and optimize owned media channels, including email and onsite, to ensure achievement of our targets
Monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down
Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement
Improve and optimize conversion journey through ideating and launching experiments
Work collaboratively with brand, paid media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition
Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and MarTech platforms
Qualification
Required
0-2 years of performance marketing and/or acquisition marketing experience
The willingness to work in our midtown Manhattan office three days every week
Strong attention to details and analytical skills
Proficiency with Excel/Google Sheets
Experience managing multiple projects simultaneously, prioritizing, meeting deadlines, and working in a fast-paced environment
A pro-active, self-starter mindset and excellent communication skills
Experience running end-to-end acquisition marketing campaigns that encompass owned and paid media properties
Hands-on experience with campaign management to include developing and reporting on metrics and KPIs for business goals
Experience with Adobe Analytics, Google Analytics, and A/B testing
Experience identifying meaningful, actionable insights within past successful acquisition marketing campaigns
A passion for journalism, publishing, and/or financial news
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
The Wall Street Journal
Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.49M2015-03-31Angel· $0.49M
Leadership Team
Nitin Rakesh
Member, CEO Council
Oren Zaslansky
Member, CEO Council
Company data provided by crunchbase