NovoEd · 3 days ago
Senior Manager - Field & Customer Marketing
United States
Full-time
Remote
Mid, Senior Level
4+ years expNovoEd is a collaborative talent development platform that empowers organizations through experiential learning. The Senior Manager, Field & Customer Marketing will be responsible for owning the strategy and execution of marketing programs aimed at pipeline acceleration and customer advocacy, while enhancing customer relationships and driving brand amplification.
Corporate TrainingE-LearningEdTechEducationHigher EducationHuman ResourcesMOOCSaaSSoftwareTraining
Responsibilities
Strategize, plan, and execute a portfolio of in-person and hybrid events, including micro-events, executive dinners, meetups, customer roundtables, partner events, and large-scale conferences and tradeshows
Develop compelling event programming rooted in industry trends, market research, and NovoEd’s positioning across products
Own end-to-end event execution, including messaging, visual identity, AV experience, speaker management, logistics, and pre- and post-event communications
Partner closely with Demand Generation and Sales to ensure alignment on target accounts, messaging, follow-up motions, and pipeline outcomes
Translate event experiences into reusable content assets such as webinars, case studies, thought leadership, social content, and sales enablement materials
Design and execute customer marketing programs that drive customer engagement, adoption, expansion, and advocacy
Build and manage customer-led events and programming, including user groups, customer roundtables, executive exchanges, and customer speakers at industry events
Partner with Customer Success, Product Marketing, and RevOps to identify the right customers, stories, and moments across the lifecycle
Develop scalable programs that foster community, peer learning, and customer connection—both online and in person
Identify and activate customer advocates for events, content, sales references, and partner initiatives
Define and communicate ROI and business impact for field and customer marketing initiatives using dashboards and performance data
Continuously test, iterate, and improve programs based on performance insights and qualitative feedback
Act as a frontline steward of the NovoEd brand, translating brand strategy and visual identity into memorable, high-quality experiences
Serve as a thought partner internally, bringing forward market signals, customer insights, and strategic themes observed in the field
Qualification
Required
Bachelor's degree in marketing, communications, hospitality, or a related field preferred
4–8 years of experience across field marketing, events, and/or customer marketing (B2B SaaS experience strongly preferred)
Proven ability to own programs end-to-end, from strategy through execution and measurement
Experienced events producer with strong attention to detail and operational rigor
Strong verbal and written communication skills; confident working with executives, customers, and partners
Comfortable working across Sales, Demand Generation, Customer Success, Product Marketing, and RevOps
Strong business acumen and analytical mindset; able to connect activities to pipeline and revenue outcomes
Ability to travel to support events
Creative, adaptable, and comfortable operating in a fast-moving, evolving environment
Collaborative team player with emerging leadership presence and the ability to influence others
Benefits
Paid parental leave
Flexible vacation policy
Comprehensive health care coverage
Matching 401(k)
Work-from-home reimbursement
Phone and internet bill reimbursements
Company
NovoEd
NovoEd’s collaborative learning platform enables organizations to design and deliver experiential learning that drives business performance.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Devonshire InvestorsCostanoa VenturesUlu Ventures
2018-10-16Private Equity
2018-10-16Acquired
2014-06-02Series A
Leadership Team
Scott Kinney
Executive Chairman and CEO
Farnaz Ronaghi
Co-Founder and CPTO
Recent News
Brandon Hall Group
2025-12-05
Company data provided by crunchbase