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Peloton Interactive · 14 hours ago

Manager, Media

New York, NY

Full-time

Onsite

Mid Level

$140K/yr - $172K/yr

4+ years exp

Peloton Interactive is seeking a results-oriented Manager, Integrated Media to join their Global Media Planning and Buying team. This role involves driving a unified strategy across diverse media channels and optimizing media performance through a deep understanding of ad tech and programmatic buying.

CyclingFitnessHealth CareWellness

Comp. & Benefits

Responsibilities

Manage the full-funnel planning lifecycle for a diverse portfolio, including:

Linear TV (Upfront planning and recommendation)

OTT/CTV/Video (Programmatic and Direct)

Display

Direct Publisher Partnerships Across Display/Video

Podcast and Streaming Audio

Affiliates

OOH

Oversee budget allocation and pacing to ensure efficiency

Partner with internal creative teams and external agencies to ensure assets are optimized for specific channel nuances

Own the Programmatic Roadmap, driving strategy across programmatic channels with a focus on OTT/CTV/Video and Display

Leverage DSP expertise (DV360, TheTradeDesk, Amazon) to oversee inventory quality, negotiate PMP/PG deals, and refine audience targeting

Execute testing roadmaps (A/B, incrementality) to continuously improve performance

Partner with Marketing Analytics to assess holistic media impact utilizing a mix of measurement methodologies (MMM, Pixel-based, 3P tools like Innovid/Podscribe)

Synthesize performance data into weekly reports, delivering actionable insights and optimization recommendations

Serve as a primary day-to-day contact for external media agency

Support the development of junior team members, providing guidance on media fundamentals and project management

Manage relationships with publishers and ad-tech vendors

Qualification

Programmatic StrategyDSP ExpertiseIntegrated Channel PlanningMedia AnalyticsProject ManagementAdTech UnderstandingExcel ProficiencyGoogle SuiteLeadership Skills

Required

4+ years of media experience, with a balanced background in both Digital and Offline channels

Proven experience managing traditional channels (Linear TV, OOH, Affiliates, Audio)

Extensive experience using DSPs (TheTradeDesk, DV360, Amazon) with a specific track record of success in CTV/OTT and Digital Video

Deep understanding of the AdTech landscape (Viewability, Brand Safety, DSPs, Ad Servers) and measurement methodologies (MMM, Incrementality)

Strong project management skills with the ability to drive cross-functional alignment in a fast-paced environment

High proficiency in Excel (Pivot tables, VLOOKUPs) and Google Suite; Looker/Tableau experience a plus

Experience managing media in North America is required; exposure to international markets (UK, DE, AU) is a strong plus

Preferred

DTC and/or subscription-based experience is a plus

Benefits

Medical, dental and vision insurance

Generous paid time off policy

Short-term and long-term disability

Access to mental health services

401k, tuition reimbursement and student loan paydown plans

Employee Stock Purchase Plan

Fertility and adoption support and up to 18 weeks of paid parental leave

Child care and family care discounts

Free access to Peloton Digital App and apparel and product discounts

Commuter benefits and Citi Bike Discount

Pet insurance and so much more!

Company

Peloton Interactive

Glassdoor3.5

Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.

Founded in 2012

New York, New York, USA

1001-5000 employees