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Lyssn · 5 days ago

Senior Marketing Coordinator

United States

Full-time

Remote

Mid, Senior Level

$60K/yr - $70K/yr

Lyssn.io, Inc. is a leading software platform focused on enhancing behavioral healthcare through AI technologies. They are seeking a Senior Marketing Coordinator to support marketing initiatives, manage conference logistics, and enhance visibility in the marketplace while driving sales leads.

Artificial Intelligence (AI)

Responsibilities

Work directly with Marketing Communications Manager and in coordination with relevant sales team members to manage all conference tasks

Support all webinar initiatives & tasks

Execute on practical tasks such as email scheduling, shipping logistics, and printing

Occasionally travel on location to assist with booth set up and event planning in person

Maintain and update all campaigns and contact lists are current in Hubspot CRM

Generate regular reports on marketing metrics and campaign performance

Implement monthly data cleaning protocols through regular database maintenance and keep marketing dashboard current

Support lead tracking by ensuring that all contacts are properly tagged for marketing reporting

Document marketing processes and maintain operational calendars

Help the team stay up to date on market & competitive research

Maintain research databases and prepare summary reports

Monitor industry news and distribute relevant updates to internal stakeholders

Support the development and maintenance of customer personas and market positioning materials

Own and pitch new strategies of communication for our target markets

Assist with the marketing project management across training/implementation/customer comms for all new products and product updates

Organize and maintain product marketing assets including screenshots, video, and documentation

Compile new product information from all team members to inform marketing campaigns

Help maintain consistent product messaging across all marketing channels

Social media community management, primarily on LinkedIn

Execute the company's LinkedIn content calendar with regular, consistent posting

Create and edit marketing graphics and ad assets in Canva according to brand guidelines

Coordinate blog publication schedule and assist in interviewing / writing content

Prepare and distribute quarterly email newsletters and campaign communications for both customer and prospective audiences

Support content organization and digital asset management

Assist with basic website updates and maintenance of marketing content

Define additional growth areas that both contribute to Lyssn's sales and marketing goals and provide for professional development and the opportunity to develop new skills

Qualification

HubspotContent developmentSocial media marketingProject managementCanvaMarket researchEmail campaign managementAnalytics reportingCommunication skills

Required

Project management, including demonstrated ability to coordinate development, delivery, set-up, and retrieval of collateral, conference, and other assets in a process that cuts across marketing and sales departments

Experience in a fast-paced startup or startup-like environment, where significant autonomy combines with an expectation of good judgment and collaboration is the norm

Experience with marketing automation platforms, preferably Hubspot

General content development, including both copy and basic design competency (Canva preferred), interviewing, and web/SEO content

Some experience with external agencies preferred

Social media marketing, particularly LinkedIn and YouTube, including content development, calendar management, and reporting/analytics

Strong written and verbal communication skills