eTeam · 22 hours ago
Digital Consumer Experience & E-Commerce (DCXE) Manager
Orlando, FL
Contract
Hybrid
Senior Level
$42/hr - $74/hr
7+ years expeTeam is seeking a Digital Consumer Experience & E-Commerce (DCXE) Manager who will lead the strategy, planning, and execution of digital marketing campaigns across various platforms for Universal Orlando Resort. The role focuses on delivering guest-first digital experiences, overseeing team members, and driving cross-functional alignment to meet business objectives.
Information Technology
Responsibilities
Own the development and communication of digital strategies and tactical execution plans for major destination initiatives and campaigns across websites, mobile apps, and online stores, ensuring alignment to business goals, guest needs, and cross-channel cohesion
Oversee and guide team members in the creation of Strategic Input Documents, including journey maps, SEO and personalization strategies, page planning, and user flows, ensuring seamless integration of campaign and destination content into the broader Universal digital ecosystem
Lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to shape guest-first digital experiences, foster alignment, and ensure holistic representation of digital priorities across marketing and technology teams
Partner with Product, Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations
Direct the testing strategy across campaign areas, including the design, prioritization, and analysis of A/B, usability, and personalization experiments. Share learnings across the team and ensure integration of winning variants into best practice templates and standards
Stay ahead of competitive and industry trends in digital experience, marketing technology, and e-commerce, and leverage findings to influence roadmap planning and future capabilities
Partner with product and platform teams to define and communicate requirements for enhancements to digital tools, templates, and components based on both business needs and emerging guest behaviors
Provide strategic oversight to assigned team members in support of their campaign-level planning, ensuring clarity of objectives, alignment to standards, and consistency in guest-first thinking
Oversee the execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms, ensuring timely delivery, cross-channel consistency, and alignment to business goals
Manage the tactical delivery of high-impact or complex campaign initiatives directly, while guiding team members on smaller programs to ensure expectations, timing, and quality standards are consistently met
Maintain visibility into team-wide campaign status and delivery risks, identifying blockers early and collaborating with cross-functional teams to resolve issues and maintain momentum
Provide strategic and tactical oversight of digital proof creation, QA, and approvals, ensuring campaign materials reflect creative strategy, technical requirements, and guest experience standards
Lead stakeholder engagement during campaign production, including moderating feedback loops, representing DCXE priorities, and managing input resolution across teams
Lead launch readiness calls for assigned initiatives; ensure alignment across partner teams, facilitate issue resolution, and confirm deployment preparedness
Monitor live campaigns and digital properties for performance issues, broken elements, or guest-facing friction; escalate and drive resolution through the appropriate channels
Champion operational best practices for campaign execution across platforms, and continuously seek opportunities to refine processes, tools, and coordination models that drive executional excellence at scale
Own the digital guest experience across assigned campaigns and destination programs, ensuring site, app, and store journeys reflect Universal’s guest-first standards and continually evolve based on data and user behavior
Monitor and interpret performance across web and mobile platforms; surface insights and recommendations that drive measurable improvements to journey flow, conversion, and guest satisfaction
Lead auditing and refinement of digital journeys across UDX properties and third-party partner platforms, identifying friction points, defining opportunities, and championing enhancements that align to business and guest goals
Serve as the primary escalation point for digital experience issues, coordinating timely investigation and resolution with internal and external partners to minimize guest disruption and protect brand experience
Direct the integration of learnings, behavioral data, and testing outcomes into reusable frameworks (e.g., templates, modules, page types, playbooks) that improve scalability and execution quality across DCXE initiatives
Advocate for a culture of iteration and speed-to-market within the team by embedding retrospective findings, feedback loops, and continuous improvement into the planning and delivery process
Partner with stakeholders across marketing, analytics, and product to ensure digital strategies remain grounded in real guest needs and platform capabilities
Lead cross-functional alignment across Marketing, Communications Planning, Product, Technology, and Content partners to ensure that all campaign deliverables, timelines, and digital requirements are clearly scoped, communicated, and executed
Oversee coordination across multiple campaigns and programs, ensuring that DCXE team resources are aligned to meet business needs while maintaining clarity on priorities and dependencies
Act as the primary escalation point for executional risks across web, app, and store initiatives, facilitating swift cross-team resolution and reinforcing accountability to delivery timelines
Drive participation in retrospective reviews and process audits across campaigns, leading the collection of team insights, identifying systemic inefficiencies, and shaping refinements to improve future delivery
Maintain proactive communication with internal and external stakeholders to ensure expectations are managed, risks are surfaced early, and digital activation workstreams remain fully aligned with destination and brand priorities
Manage the day-to-day activities of assigned DCXE team members, overseeing workload allocation, prioritization, and execution across digital campaigns and destination programs
Provide tactical guidance and problem-solving support to direct reports, acting as an escalation point for campaign execution, stakeholder engagement, and delivery risks
Lead high-impact digital programs while guiding team members through the delivery of smaller-scale campaigns, ensuring work meets standards of quality, timeliness, and guest experience excellence
Coordinate with departmental leadership to align on team goals, performance expectations, and resourcing needs, ensuring that delivery plans support business objectives
Foster a collaborative, inclusive, and solutions-focused team environment by modeling professional accountability, encouraging continuous improvement, and celebrating shared success
Champion Universal Destinations & Experiences’ culture and values through positive engagement, clear communication, and a guest-first mindset in all workstreams
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities
Perform other duties as assigned
Qualification
Required
7+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms
Demonstrated experience and success in eCommerce project management and marketing from concept to completion
Excellent client service and problem-solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution
Strong project management, trafficking, and organizational skills, with high attention to detail; proven ability to prioritize multiple projects in a fast-paced, deadline-driven environment
Strong ability to understand the current status of multiple projects at a given time and follow up as needed
Goal-oriented, self-motivated, creative, flexible and adaptable to new situations
Thrive in a structured and systematic approach
Extensive computer knowledge and proficiency in business software applications
Superior communication and interpersonal skills to develop cross functional relationships
Creative thinking, particularly when it comes to alternative ways of accomplishing goals and objectives and accomplishing Minimal Viable Product
Inspire and lead others
Outstanding communication skills, both written and verbal with the ability to explain technical concepts to marketers and other stakeholders. Proven ability to develop presentations and present concepts and/or business recommendations clearly
Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint and Outlook. Advanced Excel & PowerPoint experience is a plus
Practical knowledge of Content Management System (CMS) publishing as well as website analytics tools is preferred
Project management or business analysis experience is preferred
Bachelor's degree in Marketing, Communications, Business or Advertising is required. Master's degree is a plus
Preferred
Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM)
Exposure to A/B or multivariate testing, usability testing, or personalization platforms
Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates
Background in business analysis or digital product support is a plus
Theme park or hospitality experience would be nice to have but not required
Company
eTeam
eTeam is a staffing agency that also provides payrolling services.
501-1000 employees
H1B Sponsorship
eTeam has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (205)
2023 (11)
2022 (7)
2021 (24)
2020 (25)
Funding
Current Stage
Late StageTotal Funding
unknown2023-12-04Acquired
Leadership Team
Swetta Bhatt
CEO APAC & India
Aanchal Thakur
Chief Customer Officer
Recent News
2025-11-19
2025-08-21
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