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Smadex · 1 day ago

Creative Strategy Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Smadex is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. They are seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for their highest-value advertisers, ensuring clients receive actionable creative insights that drive measurable performance gains.

AdvertisingApp MarketingBrand MarketingInternetMobileMobile Advertising

Growth Opportunities

No H1B

Responsibilities

Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients

Build structured, client-facing creative proposals that connect performance data to strategic direction

Partner with Product on creative tools

Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams

Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch

Lead creative briefings and ensure alignment between client objectives and creative execution

Handle ticketing and communication with Creative Designers

Support Account Managers in high-stakes creative conversations with clients

Present creative performance reviews and strategic recommendations to client stakeholders

Proactively identify creative optimization opportunities that expand wallet share

Participate in JBPs and QBRs as experts on Creatives

Build and maintain a creative performance repository accessible across teams

Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies

Train Account Managers on creative best practices and how to position creative insights with clients

Qualification

Creative strategyPerformance marketingCross-functional leadershipMobile advertisingData visualizationGaming industry knowledgeCreative production workflowsPresentation skills