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Walmart Canada · 4 hours ago

Senior Manager, Campaign Optimization - Project Lead - Walmart Connect

Los Angeles, CA

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$117K/yr - $234K/yr

6+ years exp

Walmart Canada is a leading retail company, and they are seeking a Senior Manager, Campaign Optimization – Project Lead. This role involves leading critical projects to enhance Walmart Connect's product offerings through effective campaign optimization and collaboration with cross-functional teams.

DeliveryRetailShopping

Responsibilities

Coordinates testing new products, platforms, inventory, creative formats, and optimization strategies to help evolve Walmart Connect’s offerings

Manages the development and implementation of processes for testing new products, new features, or feature enhancements

Owns evaluation, prioritization, implementation and execution of new products/new features, assessing risks, collecting and managing testing-team feedback, determining launch requirements, determining in consultation with other leads the strategic direction and goals for launch, and identifying barriers and obstacles that may impact performance, execution, and/or adoption across Display & Search products

Builds relationships and visibility with Optimization leadership, Product leadership, and Operations & Client Services leadership through presenting key project updates, recommendations, unique findings, technical requirements, feature requirements, best practices, etc. and generally representing the voice and needs of the Optimization team in cross-functional discussions

Supervises the development of Standard Operating Procedures (SOPs) and training materials for the Optimization team and cross-functional teams as needed, ensuring alignment across executional cross-functional counterparts and offshore teams, and ensuring clarity and consistency in execution and support of new products or features

Is a programmatic subject matter expert for Walmart Connect

Maintains relationships with platform partners to keep current on new products, new features, pricing, and innovation

Qualification

Programmatic buyingDemand Side PlatformsDigital media planningProject managementProactive decision makingSense of urgencyPresentation skillsVerbal communicationWritten communicationAttention to detailCreative thinkingTeam playerOrganizational skills

Required

Bachelor's Degree

6+ years of experience in programmatic buying, search, O&O site optimization, programmatic planning/strategy, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management OR 6+ years' experience in project management, operations management, or related area

Experience with Demand Side Platforms (e.g., Walmart Ad Center, The Walmart DSP, The Trade Desk, Meta, Pinterest, TikTok, Amazon DSP, Xandr/AppNexus, DV360, Verizon, Amobee, Adelphic/Viant, etc.) and/or digital ad-server technology (e.g. Google Campaign Manager, Google Ad Manager, Sizmek, etc.)

Understanding of CTV/OTT, rich media, dynamic creative, mobile and video ad units

Strong presentation skills

Strong verbal and written communication skills

Passion for digital media and advertising technology

Attention to detail and creative thinking

Team player who enjoys working in a collaborative, open environment

Extremely organized

Start-up mentality

Proactive and make decisions quickly

Strong sense of urgency and ownership

Benefits

Competitive pay

Performance-based bonus awards

Medical, vision and dental coverage

401(k)

Stock purchase

Company-paid life insurance

PTO (including sick leave)

Parental leave

Family care leave

Bereavement

Jury duty

Voting

Short-term and long-term disability

Company discounts

Military Leave Pay

Adoption and surrogacy expense reimbursement

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.