Humana · 1 day ago
Senior Associate, Enterprise & Cross Brand Initiatives
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $130K/yr
5+ years expHumana Inc. is committed to putting health first and is seeking a Senior Associate for Enterprise & Cross Brand Initiatives. This role involves supporting the development and execution of marketing strategies across Humana's enterprise and brand portfolio, ensuring consistency and alignment across various initiatives.
Health CareHealth InsuranceInsuranceVenture Capital
Responsibilities
Support the planning, development, and execution of enterprise-wide marketing initiatives that span multiple brands, business units or enterprise efforts, ensuring cohesive storytelling and brand alignment
Collaborate closely with Brand Strategy, Product Marketing, and Corporate Communications to ensure integration, consistency, and clarity across all enterprise and cross-brand marketing efforts
Partner with respective line of business owners to translate business objectives and challenges into actionable marketing strategies and solutions that drive engagement, stability and sustainable growth
Collaborate with Customer Life Cycle Marketing (Go to Market Teams), within an agile pod model, empowering the pods to execute on the marketing strategy through campaign activation tactics while ensuring campaigns deliver on aligned marketing strategy
Contribute to the creation and refinement of annual planning, business intake briefs, marketing briefs and messaging frameworks, that support enterprise priorities and strengthen overall brand equity
Manage stakeholder communications and cross-functional coordination, ensuring teams are aligned on priorities, timelines, deliverables, and key decisions throughout initiative lifecycles
Monitor initiative performance and support development of insights and recommendations to inform future planning, continuous improvement, and enterprise-level decision-making
Apply a strong commercial lens and modern marketing skill set to develop solutions-oriented recommendations that balance consumer needs with business priorities
Champion consumer-centric thinking, ensuring that enterprise and cross-brand initiatives are grounded in meaningful consumer insights while honoring business priorities and enterprise goals
Qualification
Required
Bachelor's degree
5+ years of experience in integrated marketing, brand marketing, marketing strategy, or enterprise-level campaign planning
Proven ability to manage cross-functional initiatives across multiple business units or brand portfolios
Strong project management skills with experience coordinating complex timelines and deliverables
Excellent communication and collaboration skills, with the ability to influence stakeholders in a matrixed organization
Experience developing messaging frameworks, campaign briefs, and/or activation plans
Analytical mindset with the ability to track performance metrics and translate insights into strategic recommendations
Ability to manage multiple projects and deadlines in a fast-paced environment
Preferred
Bachelor's degree in Marketing, Business Strategy, Communications, or a related field
Experience in consumer package goods (CPG), healthcare, insurance, other regulated industries and/or large multi-brand organizations
Familiarity with enterprise campaign planning and governance
Background in strategic planning or corporate marketing
Experience working with external agencies and internal creative teams to execute enterprise-wide initiatives
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Medical, dental and vision benefits
Short-term and long-term disability
Life insurance
Company
Humana
Humana is a health insurance provider for individuals, families, and businesses.
10001+ employees
H1B Sponsorship
Humana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)
Funding
Current Stage
Public CompanyTotal Funding
$13.07B2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B
Leadership Team
Jim Rechtin
CEO and President
Colin Drylie
Senior Vice President, Experience Transformation
Recent News
2026-01-14
2026-01-13
2026-01-09
Company data provided by crunchbase