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CSA Group · 12 hours ago

Manager, Global Marketing Strategy

Cleveland

Full-time

Hybrid

Mid, Senior Level

CAD$98K/yr - CAD$129K/yr

7+ years exp

CSA Group is a global organization dedicated to making the world a better, safer, and more sustainable place. The Manager, Global Marketing Strategy is responsible for developing and executing marketing strategies for a Commercial Unit, collaborating with leadership to achieve business objectives and optimize marketing efforts across multiple markets.

AssociationEducationNon ProfitTraining

Responsibilities

Work closely with Commercial Unit and Operations leaders to understand business goals and determine marketing needs. Develop marketing and Communications strategy to address needs and help achieve business goals. Obtain agreement and buy-in into strategies with Commercial Unit (CU) leaders and establish key performance indicators to evaluate the success of the strategies

Working closely with CU and Operations leaders, consider which cross market services need to be incorporated into strategy and how to effectively market them in your sector

Work closely with local regional TIC Marketers (Cross Market Services, Regional and National) to consider needs, so that they can efficiently leverage Global campaigns in their markets

Properly brief and leverage expertise and POV of Marketing and Communications Centres of Expertise (COE) into potential tactical plans for strategies

Provide the necessary briefing, connection to appropriate subject matter expertise and project oversight of each campaign for the COE

Evaluate the success of the campaign, conducting post-mortem reviews and KPI analysis on a monthly basis. Determine which strategies are most efficient, effective and position CSA Group in the best manner possible

Develop marketing strategies that fit within a designated budget and then manage the execution of the strategies within that budget

Develop detailed metrics dashboards using available analytics tools for multiple stakeholder communications

Communicate campaign analytics findings, test results and implementation decisions with various stakeholders from within the CSA Group leadership team

Work closely with CU and Operational leadership (Commercial VPs, Business Development Directors, Operations Managers, Sales Managers) to understand and support achieving their business objectives. This involves understanding CSA Group’s capabilities globally, our competition and key issues facing our customers in the sectors they represent and developing both reactive and proactive marketing strategies and campaigns

Engage with and collaborate with regional and nationally focused marketing colleagues in our key markets. This will involve working with regional and national marketers to understand our capabilities in each of these markets, the competition, local goals and growth targets, so that global campaigns represent regional needs and, thus as a result are used locally. A key metric of success will be the number of national markets a global campaign reaches

Work with colleagues in the Marketing and Communications Centres of Expertise to devise the most impactful marketing and communications campaigns, leverage their expertise to the benefit of the campaign and CU you are representing. This includes educating the Centres of Expertise about your CU’s business objectives and providing fulsome and proper briefs that enable colleagues to contribute their expertise to their fullest capabilities

Hires, manages, trains and provides clear performance expectations and objectives to any direct / indirect reports

Establishes career development plans and fosters a continuous learning culture

Supports Marketing and Communications leadership in providing reporting and analysis on the success of your campaigns and any other reporting required throughout the year

Conducts performance evaluations, provides feedback, and coaches/mentors staff

Provides frequent recognition of success by making active use of the corporate recognition program

Supports Marketing and Communications leadership in developing a more collaborative and cohesive team

Qualification

B2B marketingMarketing strategy developmentStakeholder managementPeople managementData analysisPlanning skillsTeam motivationCommunication skillsNegotiation skills

Required

University degree or college diploma in marketing, communications, business or related field

Minimum of 7 years of experience in B2B marketing preferably in professional services

3 to 5 years of people management experience

Proven ability to motivate a team and facilitate positive group morale

Ability to prioritize conflicting objectives, make decisions and solve problems with incomplete information and create order where apparent disorganization appears

Strong communication, negotiation, detail-orientation and planning skills

Executive presence with ability to advise and gain approval from senior leadership and management teams

Proven relationship management ability with manager, peers, team, key stakeholders, vendors and customers

Ability to work 'hands-on' as required to advance project goals and / or support business requirements

Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns