Happy Money · 1 day ago
Senior Marketing Manager, Affiliate Partnerships
United States
Full-time
Remote
Senior Level
$145K/yr - $160K/yr
7+ years expHappy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans. The Senior Marketing Manager, Affiliate Partnerships will own and scale the affiliate channel, driving loan originations and revenue while managing partner relationships and optimizing performance.
Consumer LendingFinanceFinancial ServicesFinTechLendingPersonal Finance
Responsibilities
Own the affiliate channel end-to-end, including forecasting, performance evaluation, cost and revenue projections, partner management, and reporting
Lead the development and execution of affiliate strategies and initiatives to drive loan origination growth and efficiency
Serve as the primary point of contact for all affiliate partners, managing relationships, negotiations, performance reviews, and optimization efforts
Collaborate cross-functionally with Marketing, Product, Credit, Risk, Finance, Analytics, Legal, and Compliance to align goals, ensure executional excellence, and drive results
Analyze partner performance, funnel metrics, and credit outcomes; design and execute rigorous testing to continuously optimize performance
Identify and drive opportunities for cross-channel collaboration and lift, applying affiliate insights to improve performance across other marketing channels
Grow Happy Money’s market share within affiliate ecosystems by securing our position as a preferred issuer—building deep, strategic partnerships that enable early access to platform enhancements, beta programs, and partner-led initiatives
Gain competitive, landscape, and market insights that enable us to leverage emerging strategies, technologies, and platform capabilities to drive higher-quality loan originations through deepened partner relationships
Contribute to marketing-wide planning, forecasting, and reporting, providing clear insights and recommendations to senior stakeholders
Take on additional marketing projects and responsibilities beyond affiliate marketing that meaningfully contribute to departmental growth and effectiveness
Build, lead, mentor, and develop a high-performing team as the channel scales, fostering a culture of accountability, collaboration, and continuous improvement
Ensure all affiliate activity adheres to compliance, legal, operational, and quality standards
Qualification
Required
7+ years of experience in affiliate marketing, performance marketing, or partnership-driven growth, preferably in fintech or consumer lending
Demonstrated people management experience, with a passion for coaching, developing, and leading high-performing teams
Proven ownership of a large, revenue-driving affiliate or partnership channel with accountability for volume, efficiency, and performance outcomes
Direct experience managing major affiliate partners such as Credit Karma, Experian, NerdWallet, Even Financial, or similar platforms
Experience operating in regulated financial services or lending environments, with a working understanding of compliance, legal, and risk considerations
Deep knowledge affiliate tracking, attribution, and lead distribution platforms, and the ability to use these tools to diagnose performance and drive optimization
Experience contributing to and driving cross-channel marketing initiatives, applying insights from one channel to lift performance across others
Advanced analytical and data-driven mindset, with the ability to independently diagnose performance trends and drive optimization
Comfortable balancing hands-on execution with strategic leadership in a lean, high-accountability environment
Proven ability to communicate performance insights clearly through reporting, forecasting, and presentations
Experience working closely with Legal, Compliance, Finance, Product, and Analytics teams to support approvals, reporting, and optimization
Preferred
Experience scaling an affiliate channel from early-stage to maturity
Background in both marketplace and direct affiliate models
Experience building attribution frameworks and/or forecasting models
Experience contributing to or leading cross-channel marketing initiatives
Benefits
Generous medical, dental, and vision insurance options
Eligible for Annual Bonus
401k Plan with a matching contribution
Generous PTO including sick leave, vacation, volunteer, and more
12 Weeks Paid Parental Leave
Company-paid short & long term disability and life insurance
Monthly tech stipend to help cover expenses for remote work
Happy Money is a 100% fully distributed workforce
Company
Happy Money
Happy Money offers financial tools and services for human happiness.
51-200 employees
H1B Sponsorship
Happy Money has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (10)
2023 (14)
2022 (26)
2021 (35)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
$337.15MKey Investors
TruStage VenturesAnthemisMohamed El-Erian
2023-11-15Series Unknown· $145.58M
2022-02-08Series D· $50M
2019-09-05Series D· $70M
Leadership Team
Matthew R. Potere
CEO
Jason Altieri
General Counsel & Chief Compliance Officer
Recent News
2025-11-04
Company data provided by crunchbase