Dexian · 5 days ago
Marketing Research Manager – Asset Management
Manhattan, NY
Contract
Hybrid
Senior Level
$95/hr - $97/hr
7+ years expDexian is a leading provider of staffing, IT, and workforce solutions. They are seeking a Marketing Research Manager to develop and drive the company’s Asset Management's Marketing Strategy, plan and deliver campaigns, and work closely with strategic partners and sales teams to increase product penetration and market share.
ConsultingHuman ResourcesInformation TechnologyProfessional ServicesStaffing Agency
Hiring Manager
Arpit Rawal
Responsibilities
Leading, overseeing, and leveraging qual and quant research methodologies in a corporate setting or an adjacent setting (such as a research or consulting firm supporting corporate clients)
Develop and implement market research strategy to support the company’s marketing goals and objectives
Oversee design/execution of brand studies to evaluate brand health, perception, equity, etc. – both enterprise and product/platform specific
Utilize advanced data analysis techniques to interpret complex data sets, delivering insights that drive decision-making
Budget management, vendor management, SOW processing, and other critical administrative tasks
Oversee qualitative research to validate value proposition development for specific products/platforms
Oversee qual and quant research initiatives ad hoc, to support ongoing needs and asks across the org
Qualification
Required
7 years minimum experience in leading, overseeing, and leveraging qual and quant research methodologies in a corporate setting
Develop and implement market research strategy to support the company's marketing goals
Oversee design/execution of brand studies to evaluate brand health, perception, equity, etc. – both enterprise and product/platform specific
Budget management, vendor management, SOW processing, and other critical administrative tasks
Oversee qualitative research to validate value proposition development for specific products/platforms
Oversee qual and quant research initiatives ad hoc, to support ongoing needs and asks across the org
Bachelor's degree
Company
Dexian
Dexian provides services for staffing, talent development, and consulting, with a focus on technology, finance, and project management.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mahfuz Ahmed
Chairman of the Board
Vikram Motiani
Managing Director
Recent News
2025-11-19
Company data provided by crunchbase