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Inspire · 5 days ago

Manager - Paid Social

Atlanta Support Center

Full-time

Onsite

Mid, Senior Level

5+ years exp

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. The role involves partnering with the Media Strategy & Planning team to activate Paid Social and manage financial stewardship across the brand portfolio, while overseeing campaign performance and ensuring efficient operations.

Food and BeverageFood ProcessingRestaurants

Responsibilities

Resource for Ad Ops, IMC, MS&P, creative agency, other DGM teams, DGA, external partners trafficking questions

Troubleshooting for brand AM team members ahead of being brought to Sr. Manager

Owning and maintaining an up-to-date status doc for DG Status

Initial QA of campaigns across all channels

Assisting the creation of brand plans- initial budget allocation, starters with AMs, owning specific presentation portions and building slides, and ensuring plan is in accordance with MO along with Sr. Manager

Work with Sr. Manager to determine midflight changes- executes changes with AMs (budgets, creative, targeting) ensure all changes are made within platform, launch tracker, reflected MAF, communicated back IME and MS&P. SMs QAs

Management of partner statuses (attending not owning), stewarding relationship for brand and partner

Ensure DV process is being followed and maintained by AMs inclusive of (Brand Safety, Viewability, OOGeo, and proper creative reports)

Proactively analyzing campaign performance and directing the team to make relevant optimizations

Pacing checks with AM (weekly cadence), ensuring MAF Updates are done by AMs on at least a monthly cadence

Support AMs in IME analytics bi-weekly calls on performance, best practice, next steps. Lead relationship with IME

Attending MEF meetings, with initial thoughts to Sr. Manager about how it connects to bi-weekly media performance, when asked, own MEF inputs alongside AMs

Own scheduling JBP partner QBRs, coordinate with partner for full visit

Own initial QA of benefits and pacing tabs are being updated on appropriate timeline

Deciding plan for AV credit application for Sr. Manager approval

Manage boosting and partner creative creation process, overseeing AM

Oversee messaging grid, trafficking sheet, creative workbook, etc. process to ensure all steps are being followed by AMs & Specialists

Be direct point of contact specialist development, growth, and workload balance. Delegate to AMs on training to ensure bandwidth is appropriate, and learning is key priority

Facilitate initial audience waterfall in planning process alongside AMs to ensure saturation is aligned with goals

Qualification

Paid Social AdvertisingMedia BuyingProject ManagementExcel ProficiencyData InterpretationCommunicationProblem SolvingTeam CollaborationDetail-OrientedSelf-Starter