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Bask and Lather Co · 2 days ago

Demand Planner (Multi-Channel + International)

Yonkers, NY

Full-time

Onsite

Senior Level

5+ years exp

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. They are seeking a Demand Planner to own end-to-end forecasting across a multi-channel business, driving demand planning across various platforms and preparing for international expansion.

Consumer GoodsCosmeticsE-Commerce

Responsibilities

You will own multi-channel demand forecasting across Bask & Lather Co, building and maintaining SKU-level forecasts for Shopify DTC, Amazon, TikTok Shop (US + UK), Walmart Marketplace, beauty supply distribution, and expanding retail accounts

You will develop channel-specific forecasting logic that reflects the unique demand behaviors of each platform, including Amazon’s velocity and ranking-driven patterns, TikTok’s live and event-driven spikes, Shopify’s promotional elasticity, Walmart’s cadence, and beauty supply replenishment rhythms

You will also incorporate demand drivers such as influencer gifting and event gifting to ensure these programs are planned and do not create unexpected supply pressure

You will implement baseline and incremental demand models that separate steady-state demand from launch, promotion, and campaign uplift

You will maintain rolling 15-week, 6-month, and 12-month demand plans that support both immediate execution and long-range production and inventory strategy

You will continuously refine forecast assumptions based on historical performance, marketing plans, pricing changes, and real-time channel signals

You will lead demand planning readiness for big box retail and strategic wholesale growth, including initial launch builds, replenishment cycles, store count scaling, planogram transitions, and seasonal resets

You will partner with Sales and Finance to build item/store/week models, define ramp assumptions, and develop conservative-to-aggressive scenarios by channel to support responsible growth and protect inventory health

You will design forecasting frameworks for international expansion, starting with the UK and Canada and scaling to additional markets over time

This includes building country-level assumptions for market ramp curves, pricing differences, local seasonality, lead-time and import risk, and early-stage channel mix changes

You will align with Operations and Supply Chain on country-level safety stock and launch buffers, then tighten assumptions as in-market data becomes available

You will lead launch, promotion, and peak event forecasting for new SKUs, reformulations, bundles and kits, and seasonal or cultural moments

You will translate marketing and growth calendars into incremental unit forecasts with clear assumptions and run pre-mortems ahead of major events to identify risk SKUs, bottlenecks, and the required inventory buffers

You will convert demand plans into forecast-to-buy recommendations, including reorder timing, production staging, and raw material and packaging signals

You will partner with manufacturers and 3PLs to align production plans, smooth inbound flows, reduce emergency expediting, and maintain healthy weeks-of-cover targets by channel and region

You will lead the demand-side workstream within S&OP, ensuring cross-functional inputs are aligned to a single source of truth

You will also build and maintain dashboards that track forecast vs. actuals, in-stock performance, weeks of cover, promo lift accuracy, and slow-moving inventory, while maintaining strong master data hygiene across SKU attributes, case packs, lead times, channel mapping, and launch dates

Qualification

Demand planningForecastingInventory planningMulti-channel experienceAdvanced ExcelBI toolsShopifyAmazon Seller CentralTikTok Shop analyticsWalmart toolsAnalytical communicationBuilding processesForecasting software

Required

5–8+ years of experience in demand planning, forecasting, inventory planning, or supply planning

Proven experience supporting multi-channel businesses (DTC + marketplaces + wholesale/retail)

Strong track record forecasting high-growth brands with heavy promo and launch cycles

Advanced Excel/Google Sheets skills (scenario modeling, forecasting logic, data structure)

Strong analytical communication skills and the ability to convert data into decisions

Comfortable operating in ambiguity and building processes from scratch

Preferred

Experience in beauty, personal care, or high-repeat consumer goods

Direct experience with: Amazon demand dynamics, TikTok Shop and live commerce, Walmart Marketplace, big box retail demand and replenishment, international market launches

Experience implementing or improving forecasting tools and planning systems