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Texas Capital · 4 hours ago

Product Marketing Manager - Corporate & Institutional Services

Dallas, TX

Full-time

Onsite

Senior Level

7+ years exp

Texas Capital is a bank dedicated to helping businesses and their leaders succeed. The Product Marketing Manager will collaborate with various teams to develop and execute marketing strategies and campaigns that enhance business development and drive adoption of solutions and services.

BankingFinanceFinancial Services

Responsibilities

Develop and execute marketing plans and campaigns for the Institutional Services, Capital Markets and Equities lines of business to drive growth

Produce high-impact content, such as thought leadership articles, research reports, presentations and one-pagers that showcase the firm's expertise

Partner with the broader marketing organization to manage marketing campaigns across paid and owned channels

Partner with Institutional Services, Capital Markets and Equities leadership teams to develop integrated marketing approaches to support business development initiatives

Track key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide reports to leadership

Commercialize the accomplishments of the Institutional Services, Capital Markets and Equities teams to drive a deeper awareness of the firm’s capabilities with key target audiences

Identify and create relevant marketing assets that support the entire purchase funnel, ultimately driving awareness, consideration and inbound inquiries

Ensure that all marketing communications and activities adhere to financial regulations

Qualification

Financial services marketingDigital marketing techniquesInstitutional Services knowledgeB2B marketing experienceMarketing automation toolsCollaboration toolsProblem solving skillsOrganizational skillsCommunication skillsAdaptability

Required

7-8 years plus experience in financial services marketing; B2B preferred

Bachelor's degree in business or marketing; MBA preferred

FINRA Series 7 licensed preferred or the ability to acquire within 6 months of hire

Knowledge of Institutional Services, Capital Markets and Equities products and solutions with a proven ability to collaborate with product teams on launches of new products and changes of existing products

Extensive direct marketing experience with a strong understanding of digital marketing techniques

Understanding of the interconnectivity of marketing channels between web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect

Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage

Superior communication, problem solving skills and the ability to learn and adapt quickly

Self-motivated with ability to work independently with strong organizational skills

Flexibility in a growing and changing environment

Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce

Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics