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Skyhawk Therapeutics · 4 days ago

Senior Director, Consumer Omnichannel Marketing & Media

Waltham, MA

Full-time

Onsite

Director/Executive

$200K/yr - $300K/yr

10+ years exp

Skyhawk Therapeutics is committed to discovering, developing and commercializing small molecule therapeutics that modify RNA expression. As the Senior Director, Consumer Omnichannel Marketing & Media, you will lead the integrated omnichannel marketing and media strategy for an upcoming launch, focusing on delivering an exceptional patient experience through innovative marketing strategies and cross-functional collaboration.

BiotechnologyTherapeutics

Responsibilities

Own the consumer omnichannel marketing and media strategy for the launch — ensuring an integrated ecosystem across paid, owned, and earned channels including television, social media, CTV, CRM, website, display etc

Partner closely with Consumer & HCP Marketing on both ‘non personal’ and ‘personal’ promotion strategies, ensuring media strategy alignment with brand objectives

Translate brand objectives into data-driven, full-funnel media strategies that engage patients and caregivers throughout their journey

Partner closely with Consumer Marketing to ensure campaign and message pull-through across all media channels

Identify and implement digital innovations (e.g., personalization, modular content, AI-enabled CRM, interactive tools) to enhance the patient experience

Evaluate performance through campaign measurement frameworks and optimize based on ROI, media mix modeling, and digital analytics

Identify and implement advanced analytics and precision targeting solutions to reach priority patient segments

Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting

Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact

Drive excellence across omnichannel execution areas, including CRM, patient journey design, website strategy, and experience tools (e.g., doctor finder, chatbots, patient apps)

Lead and mentor a high-performing team, fostering development, innovation, and collaboration

Qualification

Omnichannel marketingDigital marketing expertiseData-driven media leadershipPatient journey understandingPharmaceutical industry experienceMedia planningBuyingCross-functional team leadershipPeople management experienceAnalytical skillsCuriosityCommunication skillsAdaptability