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CVS Health · 1 hour ago

Senior Manager, Category Promotion and Coupon Strategy

RI - Woonsocket

Full-time

Hybrid

Senior Level

$83K/yr - $183K/yr

7+ years exp

CVS Health is the nation’s leading health solutions company, dedicated to transforming health care. As the Senior Manager of Category Promotion and Coupon Strategy, you will lead promotional strategy and execution for divisional merchandising teams, collaborating with various business units to design programs that drive consumer engagement and profitable growth.

Health CareMedicalPharmaceuticalRetailSales

Responsibilities

Develop and implement promotional strategies aligned with divisional merchandising goals

Build category-level promotional plans and coupon offer pools to drive engagement and incremental sales

Use data-driven insights to evaluate and approve promotional offers based on projected impact (sales lift, margin improvement, redemption rates)

Establish clear timelines, accountabilities, and project management discipline across teams

Influence senior leaders and cross-functional stakeholders to align on strategy and execution

Monitor performance against category KPIs and identify improvement opportunities

Optimize promotional deals, depth, and frequency to achieve forecasted outcomes

Evaluate coupon programs and refine strategies based on performance metrics

Partner with Merchandising, Marketing, Supply Chain, and Store Operations to ensure seamless execution

Identify opportunities to improve efficiency and productivity through new technologies and processes

Act as a change agent, embracing organizational improvement initiatives

Coach and empower teams to simplify execution for store and field teams

Collaborate with Category Managers and vendors on promotional and coupon strategies

Leverage analytics to influence decisions and optimize promotional impact

Foster cross-functional collaboration to achieve organizational goals

Ensure compliance with ethical standards and best practices

Qualification

Retail merchandisingMarketing programsData-driven decision-makingStrategic planningCollaboration skillsLeadership under pressureCommunication skillsPresentation skills

Required

Bachelor's degree or equivalent experience (Master's preferred)

7+ years of experience in retail merchandising and/or marketing programs

Proven ability to influence without authority and lead under pressure

Strong collaboration skills across diverse business functions

Excellent communication and presentation skills

Ability to travel up to 20%

Preferred

10+ years of experience in retail, healthcare, or pharmaceuticals

Demonstrated success managing large teams and multi-million-dollar business units

Expertise in data-driven decision-making and strategic planning

Benefits

Affordable medical plan options

401(k) plan (including matching company contributions)

Employee stock purchase plan

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility