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Condé Nast Germany · 10 hours ago

Advertising Data Operations Manager

New York, NY

Full-time

Onsite

Mid Level

$96K/yr - $113K/yr

3+ years exp

Condé Nast is a global media company producing high-quality content across various platforms. The Advertising Data Operations Manager will lead audience segmentation and campaign activation strategies while managing technical implementations of the DMP to execute cross-channel campaigns.

AdvertisingBrand MarketingDigital MediaLifestyle

Responsibilities

As a key member of Data Solutions, build and evolve the digital audience segmentation practice. Work with brand leads in Sales, Data Product Strategy, and Consumer Marketing to understand audience needs and build these insights into measurable segmentation

Help with the onboarding of first and second party data, and the curation and delivery of segment data within the Data Management Platform (DMP) to ensure accurate and consistent data delivery to various channels (Desktop and Mobile Site & Apps, On and Offsite Display. SEM, Social, Email, etc)

Build upon 1st party data from internal data sources and couple with 2nd and 3rd party data to design audiences that map to the segment to respond to media plans/RFPs

Oversee segment modeling within the DMP to ensure data source reliability, conduct scoring optimizations, and resolve segment scaling issues

Work with segment stakeholders (Planning/Operations, Sales, and Programmatic Leads) to gather goals, success metrics and size/prioritize segment creation to meet campaign KPIs

Coordinate with Consumer Marketing and Audience Development teams to develop brand insights and actionable metrics that help drive acquisition and enhance customer lifetime value

Help with testing engagements through the full campaign lifecycle from test conception, through launch, to results analysis and rollout

Assist in cross-functional execution of optimization activities by working collaboratively with the Advertising, Operations, Inventory Management, and Consumer Marketing teams

Monitor campaign performance to troubleshoot, resolve and/or escalate potential data/measurement issues

Keep up with market, consumer trends, and competition and provide recommendations for testing into new and emerging technologies, vendors and trends

Qualification

Data Management PlatformAudience SegmentationDigital Media AnalyticsAd Serving TechnologiesReal-Time BiddingMulti-taskingPassion for BrandsCommunication

Required

3-5 years experience working with a Data Management Platform (Permutive, Lotame, Adobe Audience Manager, Oracle BlueKai, etc.), with a focus on segment strategy and cross-channel data coordination

Experience working in digital media analytics/planning/operations role

Deep familiarity with 3rd party data providers (i.e. Dun & Bradstreet, Epsilon, Nielsen, Acxiom, etc.)

Experience with ad serving, web analytics, personalization tools and/or platform technologies (GAM, Optimizely, Google Analytics, Meta, etc.)

Understanding of Real-Time-Bidding and the Programmatic media landscape

Understanding of Google Ad Manager reporting tools, inventory management, and campaign structure

Excellent communication skills and the ability to self-prioritize tasks

Ability to multi-task, work under deadlines and within a rapidly changing environment

Energy and passion for the Condé Nast brands