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Publicis Collective · 1 day ago

Analyst, Performance Media

Birmingham, MI

Full-time

Onsite

Entry Level

$49K/yr - $62K/yr

1+ years exp

Publicis Collective is a forward-thinking marketing firm that emphasizes innovation and collaboration. The Analyst, Performance Media role involves developing and executing strategies for paid media campaigns while providing insights to enhance client business outcomes.

AdvertisingAnalyticsCRMDigital Marketing

Responsibilities

Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of digital media campaigns

Assist with optimizing, implementing, and analyzing paid social and search activities

Support execution of customer, media, brand, and market research that produce unique insights and opportunities

Monitor and maintain campaign budgets, pacing, and bid adjustments

Partner with team management in driving strategic social and search expertise within the team

Report on key metrics for campaign effectiveness and develop key findings for optimization

Facilitate the sharing of data and insights among relevant internal parties to inform future strategies

Foster strong relationships with internal teams and client groups

Timely delivery of all work

Stay informed on paid media industry trends, new tools, and ad formats

Successful completion of training programs and any requisite certifications

Qualification

Paid social campaign managementPaid search campaign managementAnalytical thinkingMicrosoft Office SuiteSearch PPC understandingCommunication skillsOrganizational skillsCreativityTeamwork

Required

1+ year of experience in paid social and/or paid search campaign development/management/optimization with the use of leading search platforms (e.g. Google Ads, Meta Ads, etc.), and social media platforms (e.g. Meta, TikTok, Reddit, etc., or 3rd Party API technology)

Strong analytical thinking and mathematical skills and an ability to manage data

Understanding of Search PPC and digital display advertising

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong organizational and communication skills

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel