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Comfrt · 14 hours ago

ASO Specialist

United States

Full-time

Remote

Mid Level

3+ years exp

Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece they create. The ASO Specialist will be responsible for optimizing Comfrt’s mobile app store presence, focusing on increasing visibility, downloads, and core channel KPIs through keyword research and metadata optimization.

ApparelE-CommerceFashionRetail

Responsibilities

Drive app store conversion rate (CVR), installs, and core acquisition KPIs through continuous ASO optimization

Conduct ongoing keyword research, ranking analysis, and search trend monitoring to improve app discoverability and relevance

Optimize app store metadata including titles, subtitles, descriptions, keyword fields, and promotional text across platforms

Plan, execute, and analyze A/B tests on store creative assets (icons, screenshots, preview videos) to improve listing performance

Analyze user behavior, acquisition funnels, and post-install performance to connect ASO efforts to downstream engagement and revenue

Monitor and evaluate store performance metrics using App Store Connect, Google Play Console, Fuego, AppsFlyer, and internal analytics tools

Track, analyze, and respond to ratings and reviews to identify friction points and opportunities for conversion and retention improvement

Conduct competitive and category analysis to benchmark performance and identify growth opportunities within the fashion app ecosystem

Partner closely with Marketing, Growth, Product, Design, Creators and Tech teams to align ASO strategy with broader brand, acquisition, and retention initiatives

Coordinate app store updates with feature launches, seasonal drops, promotions, and paid media campaigns

Collaborate with Design and Creative teams to develop high-performing, on-brand store assets that resonate with fashion-focused audiences

Work with Product and Engineering teams to understand release roadmaps, feature prioritization, and technical constraints

Translate app store insights, user feedback, and review analysis into actionable recommendations for product and experience improvements

Support integrated growth initiatives by aligning ASO efforts with paid UA, CRM, influencer, and lifecycle marketing strategies

Communicate performance results, test learnings, and strategic recommendations clearly to cross-functional stakeholders

Own and manage Comfrt’s app store presence across Apple App Store and Google Play, ensuring accuracy, quality, and brand consistency

Maintain app store listings, metadata updates, localization needs, and compliance with platform guidelines and best practices

Manage ASO tools, dashboards, and reporting to ensure consistent performance tracking and insights sharing

Monitor app store algorithm updates, policy changes, and industry trends to proactively adjust strategy

Support app release processes by coordinating store submissions, approvals, and updates in collaboration with tech teams

Ensure app store content reflects current product functionality, messaging, and value proposition

Establish documentation, workflows, and best practices for ASO execution and long-term scalability

Qualification

ASO strategyA/B TestingCROEcommerce experienceData analysisProject managementProactive mindsetCommunication skillsProblem-solvingTeam playerAttention to detail