Apply on Employer Site

GRUNDFOS · 4 hours ago

Digital Experience Manager

United States

Full-time

Remote

Senior Level

$81K/yr - $128K/yr

5+ years exp

GRUNDFOS is a Great Place to Work® certified company, seeking an experienced Digital Experience Manager to join their Industry Marketing team. The role focuses on driving and executing digital marketing activities to ensure a best-in-class digital experience for end-users, with a strong emphasis on lead execution and collaboration with marketing teams.

Mechanical Or Industrial Engineering

No H1B

Responsibilities

Drive Regional Digital execution through Grundfos digital ECO-system such as AEM, Marketo & lead Method/Zinfy

Drive together with the regional marketing team on the Grundfos lead program for partners (ZINFY / LeadMethod)

Lead Management: Handle lead routing using Lead Method to ensure timely and accurate distribution

Lead Scoring: Develop and implement systems to rank prospects based on engagement and demographic data, prioritizing high value leads for the sales team

Project Management: Act as project manager for customer data enrichment initiatives

Regional Execution: Support global and regional campaign execution, including performance and PI measurement

Best Practice Sharing: Lead global best practice sharing across key digital levers

Website Management: Conduct online marketing and e-commerce promotions

Optimize user experience and ensure website performance

Manage and upload content/images, push updates live, and ensure forms are functional and user-friendly

Email Marketing: Plan, execute, and optimize email campaigns using Marketo

Manage distribution lists and analyze metrics such as open and click-through rates

ABM & Marketo Expertise: Implement Account-Based Marketing strategies and leverage Marketo for campaign success

Collaboration: Work closely with the local IND Marketing team and regional/global stakeholders to ensure smooth implementation

Regional Project NightSky lead – Ensure tool utilization and true End-user insights is shared and activated across Marketing & sales

Qualification

MarketoLead ManagementAccount-Based MarketingDigital MarketingWebsite ManagementPC SkillsProject ManagementCollaborationCommunication Skills

Required

A Bachelor's degree in a related field or equivalent work experience

Minimum 5 years of experience working in a similar role

Strong digital marketing knowledge with proven experience in execution

Experience in Lead Excellence Programs and lead management tools

Solid understanding of Account-Based Marketing (ABM)

Expert-level proficiency in Marketo (email marketing, lead scoring, automation)

Hands-on experience with website content management and digital platform implementation

Ability to work in a global context with strong collaboration skills

Good communication skills in English (written, verbal, presentation)

Excellent PC skills with above-average knowledge and use of Microsoft Office applications (Word, Excel, and PowerPoint) and a strong aptitude for learning and applying new systems and programs

Relocation for this position cannot be supported and qualified candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future