The Walt Disney Company · 1 week ago
Senior Manager-Marketing Strategy, Sports and Water Parks
Celebration, FL
Full-time
Onsite
Senior Level
7+ years expThe Walt Disney Company is a leader in providing remarkable experiences, and they are seeking a Senior Manager of Marketing Strategy for Sports and Water Parks. This role involves leading marketing efforts to drive attendance and participation in various events while managing a large team and significant budgets to achieve strategic goals.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Deliver on-site and virtual runDisney attendance, Sports event participation, and Water Parks visitation
Lead development of multilayered and innovative marketing strategies to drive annual business results by developing distinctive product positioning and go-to-market (GTM) initiatives that reflect strategic planning, critical thinking, analytics, and commercial impact
Leverage business and marketing analytics, consumer insights to inform KPIs, strategies and evaluate opportunities for each of the Sports and Water Parks brands, in addition to informing and influencing senior leaders
Lead and supervise development and execution of commercial marketing plans (GTM, ICP, Commercial Mktg Plans) to deliver business goals
Inspire, grow and nurture a team of marketing professionals across different levels of experience while collaborating with world-class internal partners
Be positioned as the marketing lead for the sports business and water parks and represent with confidence in front of executive leadership and across the organization
Establish and maintain an understanding of our positioning and differentiators for the Sports and Water Parks while keeping pace with the leisure travel industry
Serve as lead liaison with the business development team, the marketing disciplines and the wider marketing strategy organization including centers of expertise
Oversee the social media strategy for Sports and Water Parks
Provide overall creative, media and promotional feedback to ensure flawless execution of tactics
Cultivate an environment of creativity, innovation, and activation
Manage annual / quarterly budget planning in addition to ensuring the delivery of projects within allocated budget and time frame
Qualification
Required
7+ years in Marketing Strategy, Commercial Strategy, Brand Management or related roles
5+ years with direct leadership experience
Broad and comprehensive understanding of marketing model, theories, execution, business drivers, and tourism industry (or consumer products)
Deep subject matter expertise of the consumer journey to help inform and shape key marketing/commercial strategies to drive business goals
Strong commercial sensibility and familiarity with distribution dynamics
Proficient in understanding and guiding the creative and media planning process
Knowledge of content creation and various platforms
Expertise in crafting strategies based on consumer insights and data analysis
Strong presentation and communication skills with a unique ability to create strategic and compelling visual stories for all levels of leadership
Ability to influence at all levels of leadership both internally and externally
Demonstrated leadership skills with a deep track record of developing teams and nurturing relationships
Skilled at situational analysis, problem solving and ability to anticipate outcomes and needs
Excellent partnership and collaboration skills
Superior professionalism
P&L experience
Bachelor's Degree in Marketing, Business, Communications, or equivalent
Preferred
Previous work experience in other business leadership roles
Professional experience in the travel, lodging and sports industry
Master's Degree in Marketing, Business, Communications, or equivalent
Benefits
Health and savings benefits
Educational opportunities
Special extras that only Disney can provide
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Robert Iger
CEO
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Recent News
2026-01-20
Company data provided by crunchbase