JB Search Partners · 2 months ago
Senior Growth Marketing Manager, Paid Social
United States
Full-time
Remote
Senior LevelJB Search Partners is a fast-growing wellness brand in the U.S. seeking a Senior Growth Marketing Manager for their paid social program. The role involves owning the paid social engine from strategy to execution, partnering with the Director of Acquisition to drive growth and improve customer acquisition costs.
Staffing & Recruiting
Responsibilities
Own end-to-end paid social across Meta, TikTok, and emerging channels — including strategy development, campaign builds, optimization, troubleshooting, spend management, and performance accountability
Architect and manage full-funnel paid social structures (prospecting → mid-funnel → retargeting) that deepen intent, increase conversion rate, and meaningfully lower CAC
Analyze large, complex data sets across platforms, funnels, and creative variations to identify trends, diagnose performance shifts, and quickly translate insights into action
Lead a high-velocity testing roadmap across creative, audiences, offers, landing pages, and funnel stages, with clear hypotheses, learnings, and next steps
Partner with Creative to develop data-backed, social-native assets and ensure every concept, hook, and iteration is informed by insights, consumer psychology, and performance trends
Maintain strong tracking, signal quality, and attribution hygiene, and proactively troubleshoot event issues, discrepancies, and performance noise
Stay ahead of platform changes, competitive trends, and emerging formats — and continuously recommend new tactics to accelerate growth and strengthen the paid social engine
Qualification
Required
Hands-on paid social expert with deep direct-response experience on Meta
Strong strategic POV rooted in data, consumer psychology, and platform best practices
Proven ability to improve CAC, scale spend, and drive meaningful revenue in fast-paced DTC environments
Solid understanding of signal quality, tracking, attribution, and how to diagnose and resolve performance shifts
Skilled in audience design, funnel strategy, and creative testing, with experience running structured experiments and synthesizing learnings
Highly analytical — able to interpret large data sets and translate insights into clear, actionable recommendations
A hungry, resourceful team player who thrives in ambiguity, moves quickly, communicates clearly, and takes full ownership of outcomes
Preferred
Experience on TikTok
A track record of scaling DTC companies to the next level with your acquisition expertise
Benefits
Competitive compensation and benefits
Company
JB Search Partners
Finding the right talent is a full time job. Heck, it's OUR full time job. With JB Search, you get the best in the business.
Founded in 2023
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Brandi Wheeler
Co-founder & Partner
Company data provided by crunchbase