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Par Pacific Holdings, Inc. · 2 weeks ago

Brand Experience Manager

Houston, TX

Full-time

Onsite

Mid Level

3+ years exp

Par Pacific Holdings, Inc. is a growth-oriented energy company seeking a Brand Experience Manager to enhance their brand across all customer touchpoints. The role involves defining the brand's voice and ensuring consistency in customer experiences, collaborating with various teams to build emotional connections with customers.

EnergyLogisticsOil and Gas

No H1B

Responsibilities

Define and evolve the brand’s voice, visual language, and personality across physical and digital channels

Ideate and implement brand-enhancing visuals and experiences in-store

Ensure brand consistency across store environments, packaging, pump decals, uniforms, in-store signage, and customer communications

Collaborate with the loyalty team to deliver a brand-aligned customer experience through digital

Develop and maintain brand guidelines and playbooks for internal and external partners

Work with cross-functional teams to evaluate new initiatives, ensuring brand alignment and impact on customer perception

Monitor brand health metrics and contribute to strategies that increase brand equity, emotional connection, and repeat visits

Brand positioning, identity systems, and multi-channel marketing

Managing creative projects and working with designers, agencies, or in-house creative teams

Qualification

Brand marketingCustomer experienceRetail marketingCreative project managementBrand guidelines developmentAttention to detailStorytellingCollaboration skillsCommunication skills

Required

Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship

Minimum 3 years of experience in brand marketing, customer experience, or retail marketing, ideally in consumer-facing industries like retail, CPG, or QSR

This is an in-office position in Houston

Must be willing to travel up to 20% of the year to collaborate with our retail operations teams in Hawaii, Washington and Idaho