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Parallel · 4 days ago

CRM Strategist

United States

Full-time

Remote

Entry, Mid Level

$60K/yr - $70K/yr

1+ years exp

Parallel is America's #1 online nursery, focused on providing accessible and healthy plants. The CRM Strategist will bridge data, technology, and customer value creation, optimizing automated communications and enhancing customer engagement to maximize lifetime value.

Responsibilities

Your core mission is to ensure no customer is left on autopilot. You will work alongside the Director of Retention to leverage our marketing stack and customer data to build intelligent, responsive, and value-driven touchpoints that make every customer feel uniquely understood, leading to greater loyalty, higher repeat purchase rates, and increased customer lifetime value

Systems & Automation Architecture: Design, build, and maintain sophisticated automated workﬂows (email/SMS) that respond to customer behavior and lifecycle stage. Proactively identify and eliminate manual processes through automation (n8n, Zapier, platform-native tools), focusing the team’s energy on high-value strategic work

Data-Informed Journey Orchestration: Move beyond batch-and-blast. Use customer data (purchase history, engagement, preferences) to build dynamic segments and personalized journey paths. Your goal is to deliver the right message, at the right time, to maximize perceived value and next-order probability

Performance Stewardship & LTV Optimization: Work alongside the Director to own the daily performance dashboard for retention channels. Don’t just report opens and clicks—analyze how campaign interactions correlate with customer health scores, repeat purchase rates, and aggregate LTV. Propose and execute contingency plans to defend and grow retention revenue

Strategic Testing & Learning Plan Support: Partner with cross-functionals to design rigorous A/B tests. Impact and downstream metrics like customer retention rate, order frequency, and average order value mean more to you than just metrics, and you ensure tests are built to learn what truly moves the LTV needle

Cross-Functional Value Alignment: Act as a liaison between Creative, Merchandising, and Marketing. Consider every campaign launch’s impact on broader business goals (e.g., promoting high-LTV plant categories, supporting seasonal retention plays)

Insight Synthesis & Strategic Input: Conduct post-campaign analysis that asks, “What does this tell us about our customers?” Synthesize data from campaigns, CRM, and site behavior to surface insights that inform our understanding of customer segments and their value drivers

Qualification

CRMMarketing AutomationData AnalysisEmail MarketingE-commerceProject ManagementCollaborationProblem-SolvingDetail-OrientedGrowth Mindset

Required

1-3 years of experience in marketing operations, e-commerce, analytics, or a similar role where you systematized tasks or worked with data

Working knowledge of email/SMS marketing platforms (like Klaviyo), project management tools (like Monday.com), and collaborative creation platforms (like Figma) is required