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TikTok · 3 hours ago

Core Measurement Strategy, Operations & Analytics Lead, North America

San Jose, CA

Full-time

Onsite

Senior Level

$149K/yr - $350K/yr

TikTok is the leading destination for short-form mobile video, and they are seeking a Core Measurement Strategy, Operations & Analytics Lead for North America. In this role, you will drive the vision and execution of measurement strategies, lead a team of analysts and program managers, and collaborate with sales and product teams to optimize advertising performance on the platform.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Synthesize and document measurement strategy for the North America region and provide input into vertical level strategy that drives adoption of measurement, produces positive business outcomes for advertisers and helps grow TikTok advertising share of wallet

Lead and develop a high-performing team of Business Analysts and Program Managers, setting clear priorities, operating rhythms, and growth paths

Partner closely with the North America Measurement Partner Leader to define, demonstrate, and communicate the impact and ROI of measurement efforts across North America

Establish and deliver the recurring measurement heartbeat (weekly, bi-weekly, monthly reporting) that keeps leadership and vertical teams aligned

Design and own scalable reporting frameworks that connect measurement outputs to business outcomes, leadership priorities and advertiser growth

Guide strategic program initiatives in partnership with XFN teams, exploring new hypotheses and validating measurement approaches that answer critical business questions

Collaborate with Sales teams to develop and deliver client measurement strategies that demonstrate TikTok's business value and drive advertiser success

Work with Product teams to inform roadmaps, validate feature impact, and translate product requests into actionable priorities for vertical teams

Act as a strategic advisor to senior stakeholders, turning complex measurement signals into clear, actionable narratives

Qualification

Measurement strategiesClient-facing strategiesTeam leadershipData storytellingReporting frameworksDatabase understandingPythonSQLOperational mindsetNavigating ambiguityCollaboration

Required

Experience in analytics, measurement or related fields, with a strong track record of managing and scaling teams

Proven success leading and developing high-performing teams of analysts and program managers

Deep experience delivering client-facing measurement strategies, ideally within advertising, marketing analytics, or tech platforms

Proven ability to partner effectively with Sales and Product teams in fast paced, matrixed environments

Strong strategic storyteller with the ability to translate complex data and programs into clear, compelling leadership narratives

Highly operational mindset, with experience building repeatable frameworks, reporting systems, and scalable processes

Comfortable navigating ambiguity, prioritizing ruthlessly, and driving clarity across multiple work streams

Preferred

Experience working at strategy consulting firms specializing in marketing measurement practice or at peer technology advertising platforms

Deep understanding of 1st party measurement solutions such as brand lift, conversion lift etc as well as 3P solutions focused on attribution and marketing mix modeling. Hands on experience working with these solutions

Understanding of databases, programming languages such as Python and SQL. Ability to influence design of database and reporting systems

Background in data science methods to inform hypotheses for testing and building scalable analysis in partnership with Product and R&D teams

Demonstrable experience designing and executing large scale measurement programs to drive behavior change at scale. Ability to move key KPIs related to the programs

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)